Eighth year in a row with participation Design week of Milan for Audi. On the occasion of Design Week 2022, planned for 13 June, the car manufacturer with the four rings specifically expresses its DNA based on innovation and progress through dialectical comparisons, events, and concrete representations of one’s vision. A rich calendar of appointments organized within the unpublished House of Progressa space of 1,500 square meters within the complex of buildings that take the name Medelan, historic building in Piazza Cordusio, renovated to the highest standards of sustainability to transform itself into a futuristic center dedicated to business, shopping and catering. Within this manifest hub, you will be able to discover how Audi concretely develops its role in the industrial landscape, thanks to a development of the business model towards a mobility associated with zero emissionswhich transforms it into a 360 ° mobility provider.
Audi House of Progress: Design Week Appointments
Inside its House of Pogress, a development of the Audi City Lab created in 2014, the carmaker is opening up to a confrontation with the city of Milan to share their own reinterpretation of the planet, society and the individualthrough visual suggestions, lectures and exclusive previews that will accompany visitors on a journey through the regenerative process that has transformed the brand for years.
That first date is dedicated to quattro, the technological and design icon who has been a part of Audi’s DNA for over 40 years and testifies to the four rings’ passion for car technology. The employment is for Tuesday, June 7th with presentation of Out of competition four
the unpublished publication of Guglielmo Mianichairman of the Montenapoleone Association, with which Audi has had a partnership since 2014. Miani has partnered with Marc LichteHead of Design at Audi AG, will describe the content of the book, which thanks to an exclusive iconographic material brings to life the development of the quattro drive between history, vision and creativity.
The week continues with the appointment of 8. June talk Re-generation: The future of the future
including in addition Fabrizio LongoThe Audi Italia director, who will introduce guests to the core of the conversation, will speak Marc Lichtedr. Johanna KlewitzCoordinator of Sustainability of Audi AG, moderated by Henrik Wenders, Senior Vice President of Audi AG. To understand how innovation and progress must and can interact with each other to contribute to the process of ethical transformation, the photographer will discuss with them. Sebastian Copelandpolar explorer who has led several expeditions to polar regions to photograph and film endangered environments, Denise MathieuHead of Diversity Management at Audi AG, together with the journalist and the director of TG1
, Monica Maggioni. In addition, an important piece of news will be unveiled during the meeting, an absolute preview of the interpretation made in Italy Audi urbansphere concept. The meeting can be followed in live streaming from 4 pm on myaudi.it and on the LinkedIn page at Audi Italia.
In the days of Thursday 9th and Friday 10th. June, the meetings will focus on the three thematic areas in which the Progress House is divided. During the study Recreate our lives
, the comparison between Design Audi and Poliform will address human centricity and its needs based on industrial design. Starting from the outside and inside, the mark with the four rings suggests one new design visionwhere environments are thought of as private spheres capable of giving people back the personal space they need to generate ideas, connect, innovate and innovate.
Always June 9with Recreate our planet
the narrative will focus on the vision of sustainable progress for Audi through a supply chain carbon neutral
, the use of renewable energy and the circular economy; in addition to representatives of the Audi world, the journalist will speak Francesca Gambarini and the scientist Ilaria Caputa.
The series of meetings ends d June 10 with Recreate our community
where the theme of diversity and inclusion will be explored through a new pedagogical approach thanks to the participation of i.a. Charity Dagoimage consultant, Talent Manager Ceo & Founder of Wariboko, Claudia Segrepresident and founder of the Global Thinking Foundation, e.g. Noemi Accardicreative / editorial consultant & writer.
Finally, during Design Week, all House of Progress visitors will be able to touch vision of the mobility of the future according to Audi. Exposed in the form of thoughts, it is actually also realized withItalian preview of the Audi A6 Avant e-tron concept, declination with station wagon body of the full electric sedan coupe, testimony to the technical versatility of the new upper class platform. Italian preview also for Audi grandsphere concept which together with the Audi skysphere and Audi urbansphere concepts interpret the mobility of the future in the luxury segment.