Omegna, the village immersed in history and design

It is not as famous as Orta San Giulio though Omegnawith its nearly 15 thousand inhabitants, is considered the most populous locality in the area Cusio in the territory of the province of Verbano-Cusio-Ossola. Located furthest north in Lake Orta It is a village very fascinating both for its history and for the large production area attached to the household and it design.

The locality is also known to be the birthplace of Gianni Rodari and due to the presence of a completely unique stream, Nigoglia, the only one of the emissaries from the pre-alpine lakes flowing north. A crucial nature that well represents the character of the inhabitants of Omegna, a magical place where history and modernity coexist in perfect balance.

Omegna, the beauty of the old village

Omegna boasts of ancient origins, all of which are confirmed by the presence of some archaeological find which would refer to the Bronze and Iron Ages. A story also linked to the passage of the Romans, as evidenced by the finds from five small arcades; integral part of a walls, now no longer exists, treasure chest and protection of the city. Only one remains of the old enclosure of the then Vicus Omenia, later Voemenia brings (Old port). In the Middle Ages, the nobles of Crusinallo Omegna entrusted to the Novares and later ended under the rule of Visconti and Borromeo.

The care and maintenance of its historic structures has enabled Omegna to show itself in all its beauty through elegant medieval palaces and refined Renaissance architecture. Without forgetting the decorative elements that adorn the doors and gates, as well as the religious and civil structures of the place. Among all the church of Sant’Ambrogio also known as collegiallycharacterized by a Romanesque façade and the interior adorned with valuable frescoes, works of art and antique statues.

But the city of Omegna was formerly also a residence and refuge for Antonio Rosmini, Alessandro Manzoni and Massimo D’Azeglio. Although it is inextricably linked to Gianni Rodari, a basic figure in literature and education for children who were born here and lived at a very young age. To him Omegna is entitled to Fantasy Parka playful and creative place dedicated to children through the representation of a fantastic country, with completely unique toys.

Omegna, the heart of Italian design

So small but so important, Omegna is a symbolic place for design and Italian creativity. In addition to the romantic and poetic aspect, the Piedmontese city in the 1960s was the real capital of industry Italian home. The economic boom of the period had favored the birth of many companies in the sector, making it easier to create a truly thematic production center. The physiognomy of the area was identified with the presence of countless large-format buildings, creative cradles for objects and products that made post-war Italy amazing, but also Italian design in the world.

About 150 companies have found a home here and have gained a true international dimension, with the creation of high quality products imported all over the world. Competitiveness facilitated by lower labor costs, compared to current ones, which has enabled family-run businesses to become design icons. Omegna has become a fertile land for many feel beloved, among them Alessi, Bialetti, Girmi, Calderoni and Lagostina, as well as many others associated with the production of household items and toys.

Innovation, experiments, creativity, modern work techniques and revolutionary advertising campaigns, focusing on international news. This has enabled Omegna to emerge into the world as an emblem of quality and uniqueness. Globalization has disrupted this local production flow, which has favored the relocation of many companies and the closure of others. Currently, only Alessi and Lagostina are resisting with their factories while they Omegna forum a multifunctional cultural center administered by the Omegna Museum of Arts and Industry Foundation. Here it is possible to visit and admire a permanent collection of cult objects in the household locally produced, still very popular all over the world.

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