IED at Milano Design Week with “Absolute Beginners”. Pictures

MILAN – Absolutely beginners is the project that European Institute of Design gifts at Milanese Fuorisalone. Inspired by the famous song of David Bowiethe project involved one hundred and fifty students belonging to the offices of IED group present in Italy in Milan, Cagliari, Florence, Rome, Turin, Venice and Como with the Aldo Galli Academy of Fine Arts; in Spain in Barcelona, ​​Madrid and Bilbao and in Brazil in Rio de Janeiro and Sao Paulo.

The installation can be visited in the rooms of BASE Milano – inside the exhibition Display in the experimental laboratory We want to design – gathered students from different courses from the network offices and gave voice to a dialogue between young designers, absolute beginners today, and ten women considered absolute beginners for their visionary thinking.

The ten absolute beginners

Lina Bo Bardi, Eva Mameli Calvino, Ada Bursi, Rei Kawakubo, Cinzia Ruggeri, Laura Solera Mantegazza with Maria Montessori and Giuseppina Pizzigoni, Gala Eluard Dalì, Bélen Moneo, Carla Accardi, and Patricia Urquiola – they were chosen because, with their creative genius and their gender struggle, they have left a personal but indelible mark on history.

Lina Bo Bardi, architect and designer of Italian origin, began his career working in Gio Ponti’s studio. Emigrating to Brazil after the war, she was able to improve her education by contributing to the new Brazilian modernist landscape. Eva Mameli Calvino, after her first studies in Sassari, she moved to Pavia, where she was the first Sardinian woman to graduate in Science. In 1920, together with her husband Mario Calvino, agronomist and botanist, she left Italy for Cuba, where they worked together at the experimental agricultural station in Santiago de las Vegas. They will then return to Italy to settle in Sanremo, where they will work at the local experimental flower farm. Mameli Calvino will then be called to lead the Botanical Garden at the University of Cagliari.

Rei Kawakubo, creative director and founder of the Comme des Garçons brand, is a shy, essential, rigorous woman. Kawakubo has always moved in space “between” between form and function, between body and abstraction, between absence and presence. His revelation in the world of the eighties, in the company of a group of equally innovative colleagues as Yamamoto and Miyake, allowed a radical change in the very idea of ​​fashion. Ada Bursi, one of the first women to practice architecture in Turin. In his long career he has designed public and private buildings, museums, monuments, graphics and posters. He left a very rich and documented archive, which was donated to Turin’s State Archives. Cinzia Ruggeri, stylist, costume designer, artist and designer with independent aesthetics since his debut. In her studio / shop in Milan, Cinzia Ruggeri’s research moves between fashion, design, sculpture, installation, architecture and performance, on the border between play and experimentation. Maria Montessori, Giuseppina Pizzigoni And Laura Solera Mantegazzathree women who, with absolutely revolutionary models, compared to their historical reference periods, have made school: the first two working with children, the third in the 19th century, made sure to provide education to single working mothers. Gala Eluard Dalìknown to the public for having been the wife, leader and inspiring muse of many works of the famous Salvador Dalì, she was also herself an artist and art dealer. Bélen MoneoSpanish architect and founder of Studio Moneo Brock, a multidisciplinary hub for meeting trends. Carla AccardiItalian artist, militant feminist, with a look and a thinking outside the box of his time e.g. Patricia Urquiolaa well-known modern designer and Spanish architect who moved to Milan.

The installation

The installation at BASE Milano is similar to one organic space which took shape both digitally and analogously in a play of light, sounds, projections, materials and colors.

From the exchange and discussion between groups, the ideas that emerged polluted the exhibition as a whole, as in the case of the project Labyrinth: the fourth dimension inspired by Patricia Urquiola’s poetics, which proposes a modular structure to reflect on how space changes by interacting with the four dimensions. The focal point of the structure is the wooden beams that “flooded” the surroundings and became a symbol that crosses and binds the whole space. Or again A twitter that breaks the silence, inspired by Eva Mameli Calvino, is a composition of birdhouses, animals that are dear to the scientist because they are fundamental in the dissemination process, and which are able to tell about the potential, the dangers and the environmental destruction we are witnessing in them. Small worlds to ‘spy’ through the entrance hole, able to stimulate sight, hearing, smell and sensitivity in those who want to get close. The partially burnt wall that houses the composition is reminiscent of a Sardinia attacked by fires in a reference to a global context in which the entire planet is burning.

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