“The name Design Re-Generation indicates our desire to stimulate new design proposals, both material and functional, where sustainability is the value of a new quality of life,” sums up Gilda Bojardi, director of Interni, Mondadori Media monthly, as at FuoriSalone from Milan Design Week ( conceived by Bojardi in 1990) it is a major protagonist with its exhibition event from 6 to 13 June in the three usual locations – the University’s courtyards, Brera Botanical Garden and Audi House of Progress, this year on Piazza Cordusio – to which in this edition is added the Cappellini @IBM Studios exhibition in Piazza Gae Aulenti.
This year, Salone del Mobile is celebrating its 60th anniversary a year too late, and it’s not out of place to talk about renewal when Design Week returns to a normality close to that of before Covid. But with reflections and awareness matured during the pandemic, which has increased designers’ responsibility to the environment, nature and society’s propensity for new life and consumption models with still not fully defined contours.
Renewal can therefore be understood as rebuilding, restoration, rebirth. “But also as the formation of a new design consciousness that makes design a tool to promote the harmonious fusion between space and nature,” emphasizes Bojardi. “Our exhibition aims to stimulate a reflection on design understood as an attitude to improve our present and future. All this through creative, visionary but concrete proposals that herald a future where those who design, do business, invent, experiment, are animated by a deep and responsible listening to the things of the world, by greater sensitivity, attention and care for realities and natural resources, for the common good and for the benefit of the person’s well-being ”.
There are over 50 Italian and international designers who, in collaboration with companies, start-ups and institutions, have created more than 40 creative proposals (installations, exhibitions, designers, microarchitectures and macro objects) to interpret the themes in Exhibition: the new aesthetics of sustainability, nature in the city, artificial intelligence for innovative design and a new future through conscious design. Topics that will also be addressed in a series of round tables in the hall of the academic senate of the university.
The main sponsors’ installations
The main sponsors of Interni Design Re-Generation are the premium car brand Audi, which is committed to
theme of conscious mobility; Plenitude, the new identity of Eni gas and light that integrates production from
renewable energy, gas and electricity sales, energy services and a comprehensive network of charging points for electric vehicles; And
Whirlpool, among the most important brands of household appliances in the world with advanced solutions and designs
Medelan to Audi
Each presents an installation to provide their own interpretation of the theme of the exhibition. Audi has chosen The Medelan as its headquarters, one of the historic buildings in Piazza Cordusio, which is the subject of a conversion intervention according to the highest sustainability standards that will make it a futuristic center for business, shopping and catering.
In this place, which is open to the public for the first time, the numerous Audi House of Progress events will be held: visual proposals, panels, lectures and premieres from 6 June.
Plenitude at Brera Botanical Gardens
Brera Botanical Garden hosts Feeling the Energy, a project conceived for Plenitude by Carlo Ratti Associati, which
for the third edition in a row, he participates in the exhibition of Interni and of Italo Rota. This is an installation
interactive dedicated to the many forms of energy, thanks to which visitors can discover and experience the phenomena of sun, wind and evaporation cooling. But the re-creation is also about ways to be together in safety: The whole path is made of antibacterial copper, with contributions from the multinational manufacturer Kme, and at the end of the exhibition it will be reused in a circular design perspective.
Whirlpool to Statale
The whirlpool installation, created in collaboration with Alucobond in the Cortile d’Onore at the University of Milan, is called Sidereal Station and continues the project that started in 2021 with architect Michele De Lucchi and Amdl Circle. It is a kind of telescope that points towards the sky and at the same time stimulates you to find harmony with yourself and with others, where you can live an immersive experience, explore emotional spaces, discover the beauty of our planet.
To live today and tomorrow
What is new about this edition of the Interni exhibition event is that it has expanded its area of action to a fourth location in the heart of the city: the Ibm Studios Milan Pavilion in Piazza Gae Aulenti. In these spaces, Cappellini explores new concepts for living today and tomorrow through two exhibitions: Looking to the future, which tell his vision of the modern product thanks to the reading offered by numerous international creatives such as Bjarke Ingels, Patricia Urquiola, Jasper Morrison and some young people in their first design experience; and The Slowdown Refuge, which explores the theme of living in an environment where design and technology merge, and where historical pieces find an aesthetic counterpoint in the most innovative products that balance material and intangible, between technology and memory.
The project was conceived by Giulio Cappellini with the support of the international students from the Marangoni Design Campus master. There are also virtual installations that provide a new interpretation of Metaverset by redefining the home of the future in space.
As always, Interni publishes the basic FuoriSalone Guide (also in digital version) and offers the city one
concert (free admission subject to availability): June 7 at. 21.00 in Aula Magna at Paolo Tomelleri University, Enrico Intra and the Civica Jazz Band in Milan present jazz events to remind the atmosphere of Joe Colombo (ingenious and visionary designer for whom Gam dedicates an exhibition) at Santa Tecla in Milan in the 1950s and 1960s.