Citroën Ami at Milan Design Week, in the Rossana Orlandi collection

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Citroën Ami is a revolutionary and non-compliant mobility object that interprets the creativity and innovation of the Citroën brand in a modern way. The high adaptation potential in Citroën Ami meets today the design world and becomes an inspiration object for 5 designers who have interpreted it according to the individual style, sensitivity and artistic spirit.

A creative project born of the meeting between the Citroën Ami And Rossana Orlandiinternationally acclaimed collector’s design gallery, recognized by the Design Community as an authentic discoverer of new design talents, a reference to Milan, where she is an ambassador for design, who immediately grasped and appreciated the qualities of Citroën Ami.

The original and untraditional appearance, the symmetrical and intelligent design, the ultra-compact dimensions, the ease of use and the simplicity of parking go beyond the respect for the environment in Citroën Amiand convinces Rossana Orlandi to become its ambassador.

Rossana Orlandi chooses it Citroën Ami as an object of personal urban mobility and lovingly personalizes it: he calls it “mon AMI” and imagines it as his pet that will accompany him on all his trips in Milan. It is candid white because white is the color of positivity. It has graphic movements reminiscent of “a nose that inspires tenderness” on the front and a more rocket soul on the back. Is Rossana really not like that? A four-leaf clover because Fortune helps the daring, but also to remind you that it is a true fortune to live in the GREEN. And apparently the name “mon AMI” written on the door because that AMI is his and his alone.

The meeting with Citroën Ami becomes the starting point for a project where Rossana Orlandi involves 5 artists, designers of international fame, “Les AMI de Ro”, who are entrusted with the adaptation of just as many Citroën Ami. Each of them “dresses” it and makes it personal as a real object of desire, and here the realization of 5 additional design creations, 5 unique and exclusive objects achieved based on the iconic shapes in Citroën Ami.

at 5 am Do you love personal “Les AMI de Ro” will be unveiled on the occasion of the opening of Milan Design Week, in the Ro district of Galleria Rossana Orlandi in Via Mateo Bandello 14, where they will remain on display until 12 June.

Each of the 5 Citroën Ami it is further enhanced by the platform on which it is located, which accurately reproduces the decoration, for a continuity in the whole. In addition to reinforcing the authors’ creative touch, the five platforms are part of the framework and are covered in recycled plastic, a strong reminder of respect for the environment. They are created by IGP Decaux, the project’s technical partner, who has implemented a recycling system for its billboards, made from plastic material, which is subsequently recycled, pressed and recycled.

These are the unique and exclusive interpretations of the 5 designers for “Les AMI de Ro”.

  • Daniela Gerini, stylist and designer, with artistic and dynamic creativity, he loves to experiment in different sectors, from art to theater to fashion, with a personal interpretation of colors and shapes. His creativity expresses energy, movement, lightness, irony, poetry. All these elements are found in its personalization called “Kerryon“It covers Ami with a lively combination of colors. “AMI is original and crazy like me, a little vain and proud to walk back and forth with me from my studio to the lab with the rolls of my designs and fabrics … let’s work together !!! I love her!”
  • Yukiko Nagai, artist designer, originally from Japan, and at the bottom of his work he reproduces the textures of different types of material with the mosaic. Through the use of mosaic, it evokes the appearance and volume of wood or fabric, and briefly deceives the eye of the viewer, who, once touched by the work, realizes that it is not as it looked. The same mosaic effect can be found on its adaptation, called “MapWhere an elegant floral decoration encloses the outer volumes of Ami. “I dressed Ami with the patterns from my first works, presented by Rossana Orlandi Gallery, which allowed me to embark on my artistic journey in mosaic design, just as Ami allows me to travel on new city paths to be discovered.”
  • Paola Navone, visionary designer, with a rich and versatile biography, works in many creative sectors such as architect, product designer, interior designer, designer of shops and restaurants, curator of exhibitions and events and teacher. He expresses all his talent on Ami, who dresses in randomly distributed dots, as if they were handmade with a stencil, white on black. Personalization is called “BRUM“And is characterized by many dots, all a little different from each other and all a little imperfect, which Paola Navone – OTTO Studio likes to do. “Drawn in white on black as on the blackboard, amulets and talismans that tell the whole world, mixed with lucky symbols belonging to the creativity of OTTO Studio, will guide AMI through the streets of Milan with their joyful message of good wishes.”
  • Obradovic digs, a multidisciplinary design artist working in furniture, textiles and interior design. She boasts a diverse background ranging from fashion to arts to crafts. His artistic approach to material and composition is unique. Draga adapted Ami with the same mood that characterizes his resin creations. The result is called “My way“And expresses the artist’s thought:” Movement is freedom, discovery, inspiration. When I walk around the city I love listening to its noise, capturing its sensations, vibrations and colors. Thanks to AMI, the sound of nature remains clean and intact ”. The color, with its delicate shades, wants to surprise and intrigue a world, the cars, usually made of solid colors.
  • Ludovica Serafini, multifaceted and volcanic designer, draws inspiration from everyday life and the beauties of nature, and all her projects tell something intimate and personal to reveal to others. Ecology is the basis of his creative thinking, and it is from here that he draws inspiration. “Oxygen“, The image of an object that” moves without changing the oxygen in the air, trees and nature remain intact in its quiet passage, everything breathes “. The decoration with some trees in the “green” color, on a light background, is an explicit reference to the respect for the environment that characterizes Citroën Ami’s zero-emission mobility.

Alessandro Musumeci, Marketing Manager for Citroën Italy: “In line with our brand ‘Inspired by You’ brand, Ami Citroën represents concrete and revolutionary responses to the new challenges of urban mobility and environmental impact and perfectly represents the brand’s philosophy, which has always drawn inspiration from its customers, community awareness and new Agile and compact mobility object, sustainable, with a unique and original design, it is ideal to easily experience the city with style and energy.It is a pride to see how Ami was the inspiration and the main character in Milan Design Week as a real design object It fills us with enthusiasm to know that internationally renowned artists have decided to make it personal by enhancing Ami herself with her entire identity, with her own style and creative technique.It’s the same bold, original and creative approach that is in the DNA of our brands “.

Rossana Orlandi, Collector Design Gallery Owner:Movement is freedom, discovery and inspiration. As I walk around the city, I love listening to its sounds and capturing its sensations, vibrations and colors. With AMI, the sound of nature remains unchanged without any impact on the environment. “

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