Melfi is the new stage on the journey for Madkultur Geoportalen within the intangible food heritage of Basilicata region.
That June 7, 2022 at 18:30 Melfi Slot inaugurates it experience exhibition “The Geoportal of Food Culture: Food and Lucanian Territory” and invites the audience to share travel into the food culture of the Basilicata regionhost in the previous months of National Archaeological Museum “Domenico Ridola” from Matera.
The exhibition exemplifies and materializes in a physical exhibition the work of research and mapping of the excellence of Lucanian knowledge and taste.
A complex work leading and coordinating the Geoportal for Food Culture – GeCA – the important initiative of the Ministry of Culture promoted by the Central Institute for Immatible Heritage (MIC – Ministry of Culture), funded by PON “Culture and Development” and supported by the Basilicata region in collaboration with the University of Basilicata.
That the spirit of the Geoportal in the Basilicata project aims to enhance the Lucanian intangible heritage through one documented history of the history of the rich world of eno-gastronomy in this region, while offering a valid support for the development of territories in a tourist-cultural key.
GeCA’s multidisciplinary and itinerant trail, which has hosted the “Domenico Ridola” National Archaeological Museum of Matera for four months, is now arriving at another site of great attraction in the Basilicata region, Melfi Castle, which houses the National Archaeological Museum “Massimo Pallottino”.
Next phase of the program it will still be within the region.
The interdisciplinary project as a whole is committed to safeguarding the demo-ethno-anthropological historical heritage of traditions and know-how and is coordinated with an articulated digital communication project, which thanks to the original format of micro-narrativecelebrating the emotional revelation of the local cultures of our countryto promote and preserve collective memory with the prospect of contributing in an innovative way to territorial development.
Short videos of narration and exemplification of food and wine traditions local, direct testimony and reminders of producers who reinforce and maintain the imperishable food culture for a timeless future.
Some of these micro-narratives they will be included in the exhibition’s exhibition planto contribute to the history of practices, traditions and collective memories related to foodwhich belongs to a simple and enormous intangible legacy to be protected and revealed.
The exhibition accompanies the viewer with exhibition panels and multimedia toolsto discover three thematic macro areas dedicated to food, which examine the relationship between historical and contemporary, between tastes and migrations, between social gatherings and play, between traditions and festivals.
The last phase suggests an interactive experience that allows the user to experience or re-experience food and wine contexts linked to the exhibition’s excellence protagonists: an installation in which the visitor is invited to live an immersive reality experience characterized by a strong emotional impact and usable through virtual reality viewers.
Through digital technologies, archives, events, communications and researchcreated ad hoc for Basilicata, is intended to provide visibility to the national territory and to the unique role that food culture plays in its improvement.
Institutional greetings from Giuseppe Maglione, Mayor of Melfi will introduce the press conference at the inauguration of the exhibition.
The actions of some of the members of the exhibition’s scientific committee will follow:
- Leandro Venturaas Director of the Central Institute for Intangible Heritage, will help raise public awareness of the importance of protecting and strengthening the intangible heritage as a collective identifying memory for each territory, and as a member of the Scientific Committee he will illustrate the physical path and exhibition theorist in its thematic section;
- with Erminia Lapaduladirector of the National Archaeological Museum “Massimo Pallottino” in Melfi e Annamaria MauroRegional Director of Museums of Basilicata, we take a short journey through the rich and varied Lucanian food culture.
At the end of the conference, followed by a visit to the exhibition and an aperitif with local flavors, contribute from Paris LeoneChairman of Slow Food Basilicata.
(Court of First Instance No 466)