The new pop-up stores of fashion houses for the summer of 2022

Summer is upon us and Spring Summer 2022 fashion guides us towards a season full of surprises. Not just in terms of fashion lectern, but also in terms of new cool places where we can go on our long shopping sessions, or at least dream of being able to do so. We are talking about new pop-up stores that many fashion brands have decided to open for the season. Destinations go hand in hand with our desire to travel, of course, and after the eternally shining star of fashion, we will be able to discover the new summer collections in breathtaking places. From Mykonos to Los Angeles, through CernobbioWithout forgetting Portofino, where Dior has established its maritime domicile, our dream for the summer is to follow the call for high fashion, around the coolest destinations in the world. In the meantime, we’re content with a virtual exploration. Here are the coolest pop-up stores that have opened and are opening this summer.

The new pop-up stores of fashion houses for the summer of 2022

Fendi, Mykonos

As summer approaches, Fendi lands in Mykonos and opens the first store in Greece, in the ultimate luxury shopping destination, Nammos Village. In total Cycladic style it is Fendi store takes shape in a two-story white building where natural elements are combined with each other to recall the peace of the waves on the shoreline. Raffia wallpaper, wooden floors and blue resin inserts are reminiscent of the sea theme, which can almost be seen from the two terraces. Beauty goes beyond design and is found in the collections in the store, including the brand new Fendace. In the Fendi store, there is also a special version of the Fendi Peekaboo ISeeU bag, in white crocodile leather with a glossy finish and the brand’s characteristic Pequin motif, which stands out on a wooden handle, exclusive to Europe.

Loewe from Tessabit, Cernobbio

To celebrate the launch of the new Paula’s Ibiza 2022 collection, Loewe is opening five pop-ups in Italy this summer. One will be in collaboration with Rinascente in Milan, two with Tessabit in Como, another two in Tuscany, with the multi-brand store Cuccuini in Forte dei Marmi and in Sardinia in Porto Cervo. As early as April 15, 2022, Paula’s Ibiza 2022 collection is the guest of honor in the new Tessabit pop-up store in Cernobbio, an exclusive room with five windows overlooking the old Via Regina a few steps from the entrance to the Villa d’Este. From Cernobbio to Bellagio, Lario’s gem, Loewe Paula’s Ibiza capsule thus becomes the protagonist of another pop-up in just three weeks set up in the store designed by architect and designer Patricia Urquiola.

Gucci x Adidas, Los Angeles

Gucci arrives at Melrose Place and brings his collaboration with Adidas in the famous shopping street in Los Angeles, from June 7th. Already from the debut of the collection with Adidas, Alessandro Michele specified that it would be sold in a number of pop-ups around the world, and that’s how it will be. It starts from Los Angeles, in a space of about a square kilometer, whose facade is scenographically covered by a cascade of ivy. Gucci’s relationship with Melrose Place does not end with the summer, the brand will introduce a new concept for the fall and will make the location the third of the brand in the Los Angeles area after Rodeo Drive and Beverly Center.

Marc Jacobs, New York

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At 59th Street in New York, a new The Carousel store curated by Marc Jacobs at Bloomingdale Headquarters will open. The pop-up brings the desire for summer with it and contains a special fashion selection Marc Jacobs based on essential pool parties, including fashion, accessories, things for the home, beauty and children. The new store brings Summer of Marc to life with an immersive installation inspired by Marc Jacobs spring / summer 2022 collection: a swimming pool complete with pink walls, vinyl floors, umbrellas, floats and lounge chairs. It is celebrated until July 31st.

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