“I, Martina, an 18-year-old footballer, want to explain why we need more culture than women’s football in Italy”

Martina Randazzo is 18 years old. special characters? He’s been playing football since he was 5. For yes, in Italy it is still a “special sign” to be a girl in love with football, which has always been played: «The women’s football culture in Italy is not yet on a par with other countries. About our passion, “she explains to herself. But the day the center of a metropolis like Turin was invaded by female fans of Barcelona and Lyon in sight of the Champions League final at the Allianza Stadium, the question arises:” Why? “.

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Martina is not an established champion, but she looks on the horizon into the professional football worldthe new limit to which Italian Serie A comes from 1 July of this year. Play in the women’s Pro Sesto Primavera, for the first team, after the entire course of the youth teams in Atalanta. And the “why?” try to explain it to us: “Since I was a child, my passion was seen as a peculiarity. Not from my family or from my classmates. But from the opposing teams that the championship offered us, day after day, where the parents off the field shouted at me things like “go to barbies” and “go to dance” ». Only because I was a woman, the only woman on the field. Wounds that did not hit her because the team from her small town in the province of Milan, Bellinzago Lombardo, had received her from the beginning. And then his teammates, who were also them from school: “When we played football on the court, it was normal for them to see me throw me behind the ball to score goals. But because they knew me. I know many of my teammatesstill today, where I’m almost on the first team, who had to deal with many prejudices before they reached serenity. Especially from the big cities: I have lived in my country on a happy island in this ».

Today it is better: “Women’s football is a reality, and here they helped the big teams that have created a team – Juventus Women, for example – and the national team that did well at the last World Cup. But there is still a lot to do so that a woman, a girl or a child without strange reactions can say “I play football” ». Way to go “with the big football”, yes, but also with projects against stereotypes.

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Martina, like her teammates and the girls from FC Internazionale Milano Women (Serie A), Res Roma VIII (Serie C) and Asd Calcioinrosa Acquaviva are a testament to the communication campaign “Strict against stereotypes”, an information project promoted by Euronics – which also sponsors the UEFA Women’s Champions League and Women’s Euro 2022 and 2025 – against the “gender gap” that started this year. A campaign that gives voice to the central role that this sport can play in the lives of young women and to help them combat the many daily prejudices. “A way to be close to our customers’ needs and aspirations and the desire to improve, through technology, not only people’s lives but also the world around us, support values ​​such as equality and inclusion, which are fundamental to building” a world ahead ” »Comments Massimo Dell’Acqua, CEO of Euronics Italia. While Daniela Ghidoli, Chief Marketing Officer for Euronics Italia, admits: “Football is still perceived as a discipline” for men, “because it is associated with physical and characteristic features, which according to some stereotypes are only men. Just think of it only 2% of registered athletes are women. This vision triggers the so-called “dream gap”, a blockage that women develop from the earliest years and which does not allow them to express their potential ». A “dream gap” to forget. Football is not “for men”: it belongs to everyone.

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