How the design industry is changing, from the search for sustainability to services

In June Salone del Mobile in Milanalways an event that tells trends and moods of designs world. Design is one of the assets of the Italian company; with fashion and food, it tells and exports a lifestyle that everyone envies us, gathers the signs of change and transforms them into objects and furniture, technologies and systems, to live our time. How has it developed in recent years? What goals are you aiming for? To answer this, we are aided by the quantitative and qualitative observation of the design sector, which every year, Symbola Foundation, Deloitte Private and Polidesign they realize in collaboration with ADI-Association for Industrial Design, Logotel, CUID, Comieco and AlmaLaurea.

In the meantime, let’s give some figures: the sector matters 30 thousand companieswhich generated one a surplus value of DKK 2.5 billionwith 61 thousand employees, spread all over Italy, but with one higher concentration in Lombardy, Piedmont, Emilia-Romagna and Veneto, where 60% of the companies are located. Among the provinces, they excel Milano (15% companies and 18% national added value) Rome (6.7% and 5.3%), Turin (5% and 7.8%); of these 30,000, 44% work abroad (8.9% outside the EU), 45% at national level, while 10.8% at local level.

Research highlights a development in terms of the services requested: In fact, if 58% offer style consulting and 25% process consulting, new requests arise from the market in terms of consulting activities for communication (in 59% of cases), branding (52%), marketing (46%), R&D (44.3 %) and packaging (32.9%). There examination of packagingwhich turns more and more on paper and cardboard, has one closely linked to the drive towards sustainability, which characterizes all companies; and therefore the study dedicates to this topic a chapter examining the extent to which skills are able to satisfy market demands. Overall, the results are quite satisfactory: more than half (55.1%) declare that they have a “medium” level of competence in sustainability and a “high” level in 33.9% of cases; while just over 11% believe that they have a “low” or almost zero level of competence.

Sustainability that has declined in many aspects, starting with design for durability, which involves 57.6% of the interviewees: we are talking about products that require updates and replacement of components to live longer. For 43.4%, on the other hand, the design relates reduction of materials and use of waste and 34% look to recyclability, thanks to the use of materials that are easy to recycle. Finally, 13.3% is dedicated to disassembly design. Furniture and cars69% and 56% are the sectors that drive the demand for sustainability in design, followed byproperty (38%), fromclothes (30%) andagricultural food (13.3%).

Finally, the research examinedsupply of competencies, and apparently Italy has nothing to complain about, with its 22 universities, 16 art academies, 15 legally recognized academies, 22 private institutes authorized to issue AFAM (Higher Education in Art and Music) and 6 ISIA (Institutes Superiors for Artistic Industries)), which offers a total of 291 study programs, spread across the country and at all levels. According to research, the top Politecnico di Milano, first in EU countries and fifth in the world (QS World University Rankings by Subject for design). Excellent performance in this area tooEuropean Institute of Design (IED) and New Academy of Fine Arts (NABA). A total of 9,362 designers were trained in 2019 (13.5% more than in 2018); of these, two thirds live in the Nordic countries and almost half in Lombardy.

As the researchers emphasize, the role that design is asked to play in a moment of strong change, such as what we are experiencing, takes us back to the 70s, when a group of young people redesigned the lifestyles of Italians and others. … alone. The challenge that arises today is the same in scope as then, and the numbers to win it again there are all that is left is to play the game.

*Manager Highlight And Gdoweek

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