Italians go back to bookstores, stop online – Culture and entertainment

(ANSA) – TORIN, MAY 20 –

Online growth stops, which remained uninterrupted since 2019, while physical bookstores continue to catch up after the collapse in 2020 due to closures due to the pandemic. In terms of shares, bookstores exceed half of sales by 52.4%, online is reduced to 43%, large-scale distribution still falls to 4.6%. But the difficulties in the economic context weigh on the book market in the first four months of 2022. This is according to data revised by the Italian Publishers ‘Association-Aie on Nielsen BookScan surveys, presented on May 20 at the Turin International Book Fair at a conference on’ The Book Market in the first four months of 2022. New genres and formats, the revolution of channels and social networks: where publishing is heading. A meeting attended by the major representatives of the book world in Italy Stefano Mauri (GeMS), Antonio Sellerio (Sellerio Editore) and Enrico Selva Coddè (Mondadori Group), Lorenzo Armando (Lexis Compagnia Editoriale in Turin), Laura Donnini (HarperCollins Italy), Sandro Ferri (Edizioni E / O), Renata Gorgani (Editrice Il Castoro) and Giuseppe Laterza (Editori Laterza), and from which came an appeal to support independent booksellers. “There is good news and bad news. The good is the recovery of the chain bookstores, which was first taken for granted in June last year. The bad news is the decline in independent bookstores, so the rise continues. Something French to support them, I I am referring to the support that the French Government is giving to quality booksellers, Stefano Mauri emphasized. “This Minister of Culture, Dario Franceschini, is the only one who has seriously pursued policies in favor of the book. App18, equalization of VAT for e-books and physical books, DKK 30 million. for libraries Now we need to focus on independent bookstores because library diversity is fundamental, “he later explained. Giuseppe Laterza also pointed out that” the market lives in diversity. We must strongly urge the government, not just Franceschini, to select physical libraries. The problem is biblical diversity, and the book is a tool for social cohesion. “Sandro Ferri emphasized” the problem of distribution, which should reach all bookstores in the country, even the most peripheral. I would also agree to limit the 18App to only physical bookstores and thus encourage young people to go to independent bookstores. “Agree” that more should be done for physical and independent booksellers “Antonio Sellerio and also that” App 18 should limited to physical bookstores because it would bring barely legal children to participate in them “. Selva Coddè focused above all on the channels and stressed how” compared to these first months of 2022 we have had a decrease compared to 2021, but compared to 2019 a growth that we can now take for consolidated. The data hides changes in terms of channels: it is true that there is a decline in online in 2022 compared to 2021, but we are at least at much higher levels than in 2019. In this context, some physical channels are responding, but there are not a single trend in this sense. “Armando made no secret of being” one of the small publishers who rely on Amazon for over 50% of their sales. “Donnini invited us to turn our attention to young people: “they’re starting to read again, they’re forming a community, but they’re radically changing the way people buy books. The unmanageable social network is Tik Tok. It’s a phenomenon that we can not cope with. “But we have to be careful about it. We have to change our jobs.” “The children read and how,” Gorgani explained, but “given that they are becoming autonomous on this front, we should ask ourselves a question. What did we go wrong? Why were we not able to do that?”.

REPRODUCTION RESERVED © Copyright ANSA