There urban forestry it is a fundamental step in tackling the effects of climate change and improving citizens’ quality of life.
That is why cities should be greener: an urban forest can become an opportunity to improve the health of the environment and implement biodiversity, allowing us to improve our heritage for future generations.
Timberland’s installation, whose mission is equip And inspire the new generation a to promote the worldstems precisely from the importance of the role that nature has, and emphasizes the brand’s vision for one greener and fairer futureas well as from the concept of circularity, where nothing is wasted.
The project, which is part of Tortona Design Week, aims to emphasize the brand’s green commitment not only by promoting greener urban areas, but also by highlighting the latest innovations in the form of eco-innovative products.
A significant and recognizable attraction built on the water of Darsena di Milano, a disturbing element of the urban landscape, designed by Stefano Boeri Interiors. The multidisciplinary study founded by Stefano Boeri and Giorgio Donà develops projects and research in interior design, exhibition design and product design.
The purpose of the Floating Forest installation is not only to transfer new forms of environmental responsibility and new ways of occupying and transforming urban spaces, but to offer a meeting point and settlement between natural sphere and citizens. A space for socializing, where the distance that usually arises between citizens and nature can be shortened.
The forest is conceptually and physically studied as one independent ecosystemwhere 610 trees and more than 30 species multiply biodiversity, activating the environmental benefits associated with urban forestry, in conjunction with the other green areas of Milan.
The forest offers both physical and virtual immersion, which through the scent of flowers and the tactile quality of the selected species involves all the senses.
There will be more trees such as maple, birch and malus; shrubs such as Aronia Nera, Ortensia, Mahonia and Pittosporo; perennial herbaceous plants such as Stipa, Eulalia, Anemone, Hemerocallis, Purple Verbena and Pampa.
The path in the installation will have four stages basically related to different senses and will lead visitors to interact with the latest eco-product innovations and brand values. The sensory elements will be integrated with an on-site digital experience, while for those who are unable to participate in Fuorisalone, the experience will be online.
The project also wants to be a legacy for the city by supporting a local community: all the trees that make up the forest will subsequently be donated to Soulfood Forestfarms Hub Italya non-profit organization that facilitates the ecological transition of territories along with communities, institutions and businesses.
Together with CasciNet Agrohub and the University of Milan, it is carrying out a regeneration project at Parco della Vettabbia to transform derelict land into a productive, complex and layered agroforestry system governed by agro-ecological principles.
Furthermore, the materials that make up the installation are deliberately “dry” together. This technique provides great flexibility in assembly and reassembly as well as reuse of the individual elements when the installation is interrupted.
The installation will be open from 10 a.m. to 10 p.m. from June 7 to 12 at Viale Gabriele D’Annunzio 20 (Darsena).
For more information visit timberland.it/floatingforest
O2O GROUP Communication and Sustainability Hub collaborated with Floating Forest in the role of creator and coordinator of the project, while iGuzzini as a technical sponsor for the delivery of lighting solutions.