Friday, May 27, at Ciaia Lab, the conference inspired by the professional figure Margherita Latorre
FASANO – On 27 May, the “Valerio Gentile” Study Center will hold an important conference on current topics related to areas of obvious interest to Fasano, such as securing the cultural heritage, which is considered an essential resource for the economic development and promotion of the city and its territory. .
Conferences: «Culture Tourism Sustainability. The study, protection, improvement of cultural heritage, economy and tourism management “will be held in the conference room of the Ciaia Lab Urban Laboratory, in the Corso Vittorio Emanuele in Fasano and will consist of an afternoon session from 9.00 to 13.00 and an afternoon, from 17.00 to 19.00. inspired by the professional figure Margherita Latorre, who recently and prematurely died.In 1992, thirty years ago, Margherita Latorre, by virtue of her specific professional qualification as the winner of a public competition at the Consorzio dei Trulli e delle Grotte, was called to organize the municipal tourist office for the first time in accordance with the relative transfer of competencies to the local authority after the suppression of the Hospitality Care and Tourism Company.Since then and until her retirement, which took place in June 2020, she was the sole owner and head of this office.
The organization of the conference makes use of the valuable collaboration between the “Aldo Moro” University of Bari, the University of Salento, the Research Center for Religious History in Puglia and “G. Salvemini» by Fasano.
The speakers will address both the complex problem of the study, protection and safeguarding of our historical, historical-artistic, architectural, landscape and environmental, tangible and intangible cultural heritage in relation to tourism policy and economy, planning of cultural processes, management of cultural enterprises , and compatible with environmental and social sustainability.
In a time of great economic difficulties in the West, our country must make a greater effort than others to be able to keep up and start growing again. First of all, the government has strongly indicated the priority need to invest in culture immediately. He then started the big project “Destination Italy”, which sees tourism as one of its cornerstones. The decision to unite the ministries that manage culture and tourism was also a decision that could look ahead, functionally in relation to our country’s growth ambitions. This opportunity was appreciated by local authorities, for the future and the role we are discussing today. Tourism and culture actually have a decisive influence on the development of territorial economies.
The link between tourism and culture is clear and distinct: the extraordinary Italian artistic and landscape heritage, and in detail the local one, constitutes one of the fundamental resources for the sustainable development of tourism and defines one of the characteristics of a unique identity. If the Italian cultural heritage is one of the fundamental levers of our tourism, it can in turn represent a formidable tool for ensuring knowledge and dissemination of our cultural heritage and supporting their full improvement.
The positive link between culture and tourism can therefore only be fruitful because it will increase the potential of both sectors, without, however, affecting their complex and specific characteristics. It is therefore necessary and justified for a thorough reflection on these issues that directly involve our local reality in the specific.
In addition to the scientific contributions to the conference, the school’s involvement in its fundamental role in educating young people and professionals involved in this productive sector, which is so important to the economy and society in this historic moment, should be emphasized.
The secretariat of the conference issues a specific certificate of participation to those interested. Media partner for the event is the monthly Osservatorio and its online magazine Osservatoriooggi.it.