Milan has a new design museum, which joins the offer for the enthusiastic visitor or just curious about the theme, for the Triennial. The opening ofAdi Design Museumin what was christened Piazza Compasso d’Oro is a crucial message of hope for food in Italy and the city, and so the presence of the Minister of Cultural Heritage Dario Franceschini and the Mayor of Milan Giuseppe Sala.
In the spectacular space, over 5 thousand square meters, and which preserves industrial characteristics – it was a tram depot in the early 30s and then an electrical distribution system, of which it still retains the turbines – the historic collection of Compasso d ‘Oro is collected . , an award sought after by Gio Ponti in 1954, with 350 award-winning products and projects and the many honorable mentions.
The most awarded? Bellini, Sapper, Sottsass, Mendini, Castiglioni, but there are so many familiar objects, sewing machines, cars, lamps, chairs, coffee pots …, which have changed our lives and revolutionized the design, and which are nice to know and know well.
With highly innovative accents. In fact, it has a system that can be said to be dynamic, given by the coexistence of temporary exhibitions and the permanent exhibition “The Spoon and the City”, curated by Beppe Finessi and with an installation by Ico Migliore, Mara Servetto and Italo Lupi, which traces the history of Compasso d’Oro, among objects and documents from its birth to the present day. In the temporary ones, “One to One. The Nature of Objects,” complementary to the historical collection, with “sensible couplings”; “Manifesto alla Carriera. Tribute of Italian Graphics to the Masters of the Compasso d’Oro”, an exhibition project curated by Luca Molinari; “Compasso d’Oro, Measurement of the World”, a permanent installation curated and designed by Studio Origoni Steiner dedicated to the golden proportions constantly; the exhibition “Renata Bonfanti: Weaving Joy” dedicated to the author, who was one of the first textile designers in Italy; “Giulio Castelli.
The entrepreneurial culture in the design system “dedicated, in the centenary of his birth, to the entrepreneur Giulio Castelli, one of the founders of ADI and its first president;” Bìos – Sistema Design Italia “, video installation in collaboration with POLI. Design – Sistema Design Polytechnic in Milan.
Finally, no traditional ticket office, but the ticket can be purchased on the website (adidesignmuseum.org) or on site with contactless payment. The museum’s large windows are his eyes and with a view of the city: the Adi Design Museum is actually an attraction in an area that is an expression of the city in 15 minutes, and becomes the “museum in 15 minutes”: all essential services can be reached on foot or by bicycle, and a special discounted ticket is dedicated to residents of the adjacent neighborhoods. And speaking of transportation, in 1964 Compasso was won by Franco Albini. Franca Helg and Bob Noorda for signage and setting up the Milanese underground. For the first time, the award was won by a work with visual communication and coordinated image intended for a public service.
No Salone, but there is the Supersalonen
by Ludovica Stevan
