At Mudiac in the Catanzaro Laboratory on User Experience Design ~

MUDIAC will be inaugurated in July in Catanzarothat Widespread museum of contemporary artpromoted by Andet in collaboration with the Directorate-General for Contemporary Creativity in the Ministry of Culture. The museum is developed in the urban area of ​​the city of Catanzaro and systematizes the numerous works of art present in the city’s public spaces, with the aim of improving them and making them fully usable, as a means capable of transmitting the tourist-cultural vocation of the regional capital.

MUDIAC was born to be of the community and created with the community, to renew the creative substance and increase the feeling of re-acquisition of space, adding value to what exists. A museum characterized by the participatory construction that it activates with its community of reference, through the organization of specific workshops designed to develop its various aspects of creation.

Registration is officially open for the new laboratory, which is scheduled for 6 p.m. on 13 and 14 May. Within the project of construction and improvement of the use of the content associated with works of art present in the city’s urban structure, the laboratory “User Experience Design for culture and territory” aims to build new physical and digital experiences to create value and innovation for the area.

Giorgio Ferrari is the expert who will coordinate the laboratory: engineer by heritage and creative by nature, he studied Design Thinking with the best, from Northern Europe to Silicon Valley. He is a mentor and advisor to startups in the growth phase, e.g. IED professor of business design and start-up since 2015. Today is CEO and founder of quo d, company born to create and manage innovation processes between design, digital and business.

The laboratory will elaborate on the link between the concepts of design, territory, innovation and culture. These words are associated with a very strong glue: the new ways to use user experience. Currently, all the innovations that emerge and are structured, based on new experiences, are dedicated to specific goals. This method is called “Human-centered Innovation” and develops around a fundamental value: putting people back at the center of projects.

through typical design approaches, methods and tools, that cultural and artistic sector can rediscover one of the fundamental reasons for its existence: the connection with residents, visitors, tourists and spectators of all kinds and at the same time the improvement of unique stories and territories. Based on the analysis of current needs and methods of use, and continuing through a design path with phases of analysis, idea and prototyping, participants will be able to produce new ideas that are able to create social, cultural and economic value for all parties involved. .

The workshop is free and caters to students, professionals, tourism and design enthusiasts. It will be held in Catanzaro and online at the same time. There are limited places: 10 participants in attendance and 20 participants online. To register for the laboratory, send an email, complete with all personal data, to:

MUDIAC was born out of the experience of Altrove, the urban art project that from 2014 to 2019 involved the most interesting artists on the international stage, who bequeathed dozens of permanent public works of art that are still visible in the city’s structure. Together with architects, urban planners, technicians, artists, storytellers and university professors, the birth and development of MUDIAC becomes fundamental to connecting the care of places with creative freedom that gives life to an inclusive process capable of creating urban, social and cultural influence. By becoming part of the increasingly widespread debate about public art as a tool for rehabilitating places, it will become part of the network of nationally dispersed museums.

MUDIAC will be officially presented to the city from July 2022, but in recent months it is already active in organizing specific workshops designed to develop the various aspects of creating the Diffused Museum with and for the community.

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