Uwe Hochgeschurtz (Stellantis): “Do not be fooled, cars will cost more”

Hochgeschurtz (Stellantis)<\/b> – \”Non illudiamoci, le auto costeranno di più\”<\/p>“},{“type”:”image”,”small_url”:”https://statics.quattroruote.it/content/dam/quattroruote/it/news/industria-finanza/2022/05/11/il_neo_direttore_operativo_europeo_di_stellantis_non_illudiamoci_le_auto_costeranno_di_piu_/gallery/rsmall/_IE_9600.JPG”,”big_url”:”https://statics.quattroruote.it/content/dam/quattroruote/it/news/industria-finanza/2022/05/11/il_neo_direttore_operativo_europeo_di_stellantis_non_illudiamoci_le_auto_costeranno_di_piu_/gallery/rbig/_IE_9600.JPG”,”caption”:”

Hochgeschurtz (Stellantis)<\/b> – \”Non illudiamoci, le auto costeranno di più\”<\/p>“},{“type”:”image”,”small_url”:”https://statics.quattroruote.it/content/dam/quattroruote/it/news/industria-finanza/2022/05/11/il_neo_direttore_operativo_europeo_di_stellantis_non_illudiamoci_le_auto_costeranno_di_piu_/gallery/rsmall/Opel-Rocks-e-2022-1024-02.jpg”,”big_url”:”https://statics.quattroruote.it/content/dam/quattroruote/it/news/industria-finanza/2022/05/11/il_neo_direttore_operativo_europeo_di_stellantis_non_illudiamoci_le_auto_costeranno_di_piu_/gallery/rbig/Opel-Rocks-e-2022-1024-02.jpg”,”caption”:”

Hochgeschurtz (Stellantis)<\/b> – \”Non illudiamoci, le auto costeranno di più\”<\/p>“},{“type”:”html”,”content”:”

<\/div><\/div>“}],”slick”:{“infinite”:true,”autoplaySpeed”:-1000,”slidesToShow”:1,”slidesToScroll”:1,”arrows”:true,”adaptiveHeight”:false,”dots”:false,”fade”:true,”initialSlide”:0,”autoplay”:false}}” data-config-mobile=”{” options=”” news=”” full=””>Hochgeschurtz (Stellantis) – \ “Do not be fooled, cars will cost more \” “}, {” type “:” image “,” small_url “:” https://statics.quattroruote.it/content/dam/ quattroruote / it / nyheder / industri-finans / 2022/05/11 / il_neo_direttore_operativo_europeo_di_stellantis_non_illudiamoci_le_auto_costeranno_di_piu_ / gallery / rsmall / _IE_9600.JPG “:” 2_rufinlance “:” 1/2/2/0/1/2/2/1 .

Hochgeschurtz (Stellantis) – \ “Do not be fooled, cars will cost more \” “}, {” type “:” image “,” small_url “:” https://statics.quattroruote.it/content/dam/ quattroruote / it / nyheder / industri-finans / 2022/05/11 / il_neo_direttore_operativo_europeo_di_stellantis_non_illudiamoci_le_auto_costeranno_di_piu_ / galleri / rsmall / Opel-Rocks-e-2022 “_0-1.jpg” https: “” big_. content / dam / quattroruote / en / nyheder / industri-finans / 2022/05/11 / the_neo_director_operative_european_of_stellantis_non_illudiamoci_le_car_costeranno_di_piu_ / gallery / rbig / Opel-2-4 caption-0, “0-2-2-2 caps”: “

Hochgeschurtz (Stellantis) – \ “Make no mistake, cars will cost more \” “}, {” type “:” html “,” content “:”

“Cars will not cost less, the opposite is true”. This was stated by Uwe Hochgeschurtz, former CEO of Opel and recently appointed (with effect from 1 June) as Chief Operating Officer of the Group’s enlarged Europe area Stellantis, replacing Maxime Picat (who is responsible for procurement and supply chain relations). Thus, during a conversation with a close circle of Italian journalists, including us on Quattroruote, the leader got to the heart of one of the key issues in the historic phase that the car industry is going through, sandwiched between electrical transition and a complicated scenario of the long wave of pandemics , the chip crisis and now also the war in Europe.

If the scenario is that of a generalized price increase, the market will eventually shrink …
It depends on the government’s choice. It is clear that in the current context, a stable market incentive policy is indispensable, otherwise a significant segment of the population, people who use the car to go to work every day, will not be able to buy a car, which ends up being be excluded from the fundamental right to mobility. The targets set by the European authorities, which require manufacturers to invest so heavily and within such a short time frame in alternative energy, cause a car’s cost to rise, in some cases up to 40-50 per cent more. It is the responsibility of the Union and of the individual states to explain to their citizens, who contribute to national wealth and welfare, why they have to pay so much more. We need structural and certain incentive plans that guarantee European consumers realistic compensation. I would also like to ask the European governments to provide a solid infrastructure of charging stations, even if their number doubles every year. For one thing is for sure, the turn towards the electric is marked and irreversible. For example, Opel, which I obviously know well, will be an electric car company in Europe in 2028 and from 2024 there will be at least one electrified version for each model. Not only are there indications from the EU, but also decisions from many European cities, which are determined to ban the entry of incinerators into their territory.


Why is it often taken for granted that the setup of the bollards should be public? After all, Tesla has created its own network …
It must be a joint effort. We builders also invest, but the assembly of the columns is not so simple, it still requires the approval of the government, which gives you permission to place it in one point rather than another. The spread of the network – and of a fast recharging network, because the faster it is, the higher the number of machines that can be “filled up” with a single column – is a fundamental factor. Also because the focus of research for automakers over the next two years will shift from the range of Bevs to the charging speed.

Do you think all the factors you mentioned above will make the transition to electrical more difficult?
In any case, they do not help to accelerate, for example, a battery-powered car uses more semiconductors and electrical material than a thermal one. To get shelter, you can definitely work with logistics, with negotiations with suppliers and with building greater independence from the outside. For example, we have decided to use the factory in Kaiserslautern in consortium with Total and Mercedes to produce batteries from 2025. And within three to four years we will be able to build, alongside lithium, also the first solid state batteries for mass production. And solid-state batteries will be an incredible evolutionary leap that will allow us to use drastically fewer amounts of precious materials.

Of course, this quantum leap will open up another question, which is to keep the value of today’s lithium-ion electrical …
But be careful: Today’s new electric cars will nourish the used market and become the gateway to the electrical world for those people who could not afford a new one. This is important because when they start circulating, they will make it possible to greatly expand the electric car fleet. Of course, they will not have the latest technologies that thermal used cars do not have in terms of ADAS, connectivity, infotainment today. Let us keep in mind that one third of the market is represented by new and two thirds by used, and this is trivial due to a question of purchasing power.

What is your position on biofuels and e-fuels?
In the automotive industry, they may have limited use, perhaps to drive historic cars. I certainly do not see them as an alternative solution to the electric, because they have two problems, one with efficiency, clearly lower, the other ethical: In a context where food prices are also rising, I do not know how social it is acceptable to use part of the corn production to put it in the minds of the cars.


A question as outgoing CEO of Opel: In connection with corporate synergies, do you see any possibilities for the German brand to return to the A-segment?

Between segment B, which is the largest on the market, and segment A, a maximum of twenty centimeters dance. I think that in some markets, as well as in Italy, many people have so far bought a car in segment A, not so much because of the need to have a “miniaturized” car, or because the extra space bothered them , as much as for a matter of price. But today, and even more so in the near future, the amount of mandatory equipment that a car can not handle unless it has, and the switch to electric makes it difficult to keep prices low even in the city car sector. In fact, it can sometimes be more expensive to make a small one than a compact one. So if the price factor frees itself from size, segment A loses some sense. So no, Opel will not return there. If anything, objects like Rocks-e could have more space in the area that might arrive in Italy, in the passenger version, with a different name. They are not cars in the narrow sense in terms of homologation and equipment, but respond to new mobility needs.

What does Opel leave behind?

Today we are in the middle of the launch of the Astra, which is a fundamental model: offered in sedan and car variants and with a very wide range of engines: petrol, diesel, plug-in hybrid and electric from next year. Compared to other manufacturers, it is a lot and it covers almost the entire C-segment. The renewal of the range we have continues, but here we will insert one or two brand new products, which of course I can not give details about yet. What I can say is that in the time window of 2030, Opel will remain one of the major players in Europe and one of the leaders in electric cars. We will also continue to develop the highly profitable commercial vehicle sector. Finally, towards the end of the decade, we will have implemented the agency model for the sale of our cars according to a strategy that affects all the brands of the Stellantis group.

Leave a Comment