The presence at the Rho-Pero event dedicated to all facets of print reveals the company’s strategy, aimed at consolidating its solutions and making them optimal for all areas.
Un tradition based on cutting-edge technologies, which has resulted Canon to excel in the digital printing sector with products and solutions that have opened up new market segments. It is certainly not easy to compete today in a market where many predict a future where digital will totally replace analog and monitors will order the disappearance of paper documents. It needs a solid foundation and a vision that extends far beyond the present and the near future. We talked about it with the company and took the opportunity at the inauguration of the event Print4Alldedicated to printing, conversion and packaging and lined up every 4 years at the Rho-Pero trade show.
Come back brighter and DO IT
“Canon has decided to participate in Print4All for a variety of reasons,” he explained Giuseppe D’Amelio, D&PS Planning Marketing & Innovation Director at Canon Italy – certainly also the desire to meet again ». This is also confirmed by the recently presented results of a project developed in collaboration with Acer and inspired by Canon’s European Campaign “Like Back Brighter“, Intended for the launch of the new line of imagePROGRAF GP graphic plotters. “It was a training project, dedicated to the three-year students in Graphic design And Art Direction di Naba, New Academy of Fine Arts – confirmed D’Amelio -. Ten Naba students ventured into a hypothetical graphic communication campaign based on imagePROGRAF technology, which uses fluorescent water-based pigment inks and allows for the creation of very high quality prints with brilliant colors ». The name chosen for the campaign is an expression of “returning to shine after the darkness of the pandemic”. The winners were awarded and presented their work under Print4All. The MAKE IT campaign, which was proposed during the event, also caught the attention of the visitors. “This is a campaign that aims to bring ideas and innovation to the world of professional printing. It is a platform that we launched in 2020 with research Insight report, carried out among 365 end customers and printing companies at European level and aims to highlight the main market trends ». The selected themes for the 2022 edition are three: Let it countwho want “to bring professional printing companies to focus on improving Roi (Return on investmentred) and to measure the benefits of the press “; then MAKE IT HAPPINESS, focused on Automation, because “during the pandemic, those who already had a high level of automation both in the collection and management of jobs and in the layout, managed to work even without staff or at least with the least possible staff”. Finally MAKE IT GROWdedicated to growth, which «for Canon means personalization».
Book-on-Demand printing solution
Among the solutions at the booth and demonstrated by the Canon executives at Print4All, the line for printing books is particularly interesting on-demand. Based on the Canon VarioPrint 6330 Titan printer, which is capable of producing up to 328 A4 prints per minute (171 A3) in black and white up to 600 x 1200 dpi, also thanks to Gemini technology, which allows double-sided printing at full speed. “The system demonstrated at Print4All is based on our flagship printer, Titan – confirmed D’Amelio – with a CP Bourg inline finisher in configuration”Bogfabrik”, Can go from click to finished book in 1 minute. Adding the imagePRESS C10010VP to the solution allows you to print high-quality color paper for books that you can paste right away. “Once again, Canon has been aware of the changing needs of the market and given visitors to Print4All 2022 a complete picture of the opportunities that digital printing offers today.