The BBC will spend £ 50 million to find out what its viewers see

The BBC will spend £ 50 million to find out what its viewers see

The times, page 9, by Ben Clatworthy.

There BBC will spend £ 50 million researching what viewers see in an effort to improve its programs and other content. It has issued three market research contracts, each lasting four years. By far the largest contract worth more than £ 42 million is for ‘continuous tracking’ research, which is described as the ‘most complex and strategic’.

The chosen provider should examine the viewers’ behavior, consumption and “perception”, including their experience of the television company and their satisfaction. There BBC announced the contracts online. They run from March 1 next year until 2027, and companies can apply for more than one.

There is criticism

Another place at £ 65m. will be devoted to ‘tailor-made research’ on ‘a harder to reach, niche and diverse audience’. The latest £ 13m program is for children’s research and education, trying to understand ‘how children discover our content, how children find and consume media, and who influences helping them choose’, it says. in the tender document, revealed by Daily Star Sunday.

Critics called the deals a waste of license payers’ money and accused the company of going on a consumer spree during a cost-of-living crisis. Joe Ventrefrom The Taxpayers’ Alliancehe said: “Taxpayers are tired of seeing their hard earned money finance big projects BBC. In the midst of a cost-of-living crisis, families are obliged to bear the brunt of the £ 159 fee. It is time for the ministers to be brave and commit themselves to definitively abolishing the tax on television. “

Enough fee?

Last month, ministers reported on the death of the license fee after promising to revise the funding model for the 100th anniversary. BBC. The government said it would set a timetable for a fee review in the coming months, where alternatives would be considered.

A 42-page white paper says there are “clear challenges ahead for the sustainability of licensing fees,” not least the streaming revolution, which has led to fewer people choosing to pay for the company’s services. BBC. Ministers warned that unless steps are taken to revise the funding mechanism, the growing number of people refusing to pay the fee could push the tax to £ 159 “significantly”. The criminal sanctions for non-payment were “disproportionate and unfair,” the document said, suggesting any new model would abandon this threat.

Talent flight

The Royal Statute of BBC expires in 2027. Audience search bids come as the BBC faces an emigration of senior talent to rival TV companies. The breakfast host Dan Walker he is the latest in a line of presenters on the way to exit. He signed a deal to be the face of Channel 5 news. Walker45 who participated Strictly Come Dancing last year it joins a growing list of departures it includes Emily Maitlis And Louise Minchinhis former co-host for Breakfast.

The company was also hit by a wave of layoffs among executives from diverse backgrounds. Miranda Wayland, de facto vice president of diversity, left the television company after five years. He worked closely together with June Sarpongpart-time director of diversity. Jackie Christiewho led the work on race issues in the HR team also left after a decade. Debbie Ramsay, the highest black leader in the news, he left for Channel 4. Rozina Breenthe northern mantle of BBCannounced last month that she would join Bureau of Investigative Journalism as CEO.

In a comment on the tender of the public search, a spokesman for BBC said: “The public is at the heart of everything we do and our charter requires that we evaluate their views and interests so that everyone gets the best value from BBC. Over 95% of our expenses go to the content and its distribution ».
(Continue The times)

(In the picture is the logo for BBC)



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