Conference on “CULTURAL TOURISM SUSTAINABILITY. Research, protection, improvement of cultural heritage, economy and tourism management”

“Valerio Gentile” Study Center organizes the conference “CULTURAL TOURISM SUSTAINABILITY. Research, protection, cultural heritage improvement, economy and tourism management “
Friday 27 May in the meeting room at Ciaia Lab Laboratorio Urbano will host the conference inspired by the professional figure Margherita Latorre.

The “Valerio Gentile” study center is organizing an important conference on 27 May on current issues related to areas of obvious interest to Fasano, such as the protection of the cultural heritage, which is considered an essential resource for the economic development and promotion of the city and its territory.

Conference: CULTURAL TOURISM SUSTAINABILITY. Research, protection, cultural heritage improvement, economy and tourism management ” held in the meeting room d Ciaia Lab Urban Laboratory, i c.so Vitt. Emanuele in Fasano and will be divided into a morning session from 9.00 to 13.00 and an afternoon from 17.00 to 19.00. The study day was inspired by the professional figure Margherita Latorre, who recently and prematurely died. In 1992, thirty years ago, Margherita Latorre, by virtue of her specific professional qualification as the winner of a public competition at the Consorzio dei Trulli e delle Grotte, was called to organize the municipal tourist office for the first time in accordance with the relative transfer of competencies to the local authority after the suppression of Hospitality Care and Tourism Company. Since then and until her retirement, which took place in June 2020, she was the sole owner and manager of this office.

The organization of the conference makes use of the valuable collaboration between the “Aldo Moro” University of Bari, the University of Salento, the Research Center for Religious History in Puglia and “G. Salvemini» by Fasano.

The speakers will address both the complex problem of the study, protection and safeguarding of our historical, historical-artistic, architectural, landscape and environmental, tangible and intangible cultural heritage in relation to tourism policy and economy, planning of cultural processes, management of cultural enterprises , and compatible with environmental and social sustainability.

In a time of great economic difficulties in the West, our country must make a greater effort than others to keep up and start growing again. First of all, the government has strongly indicated the priority need to invest in culture immediately. He then started the big project “Destination Italy”, which sees tourism as one of its cornerstones. The decision to bring together the ministries that manage culture and tourism was also a decision that could look ahead, functionally in relation to our country’s growth ambitions. This opportunity was appreciated by local authorities, for the future and the role we are discussing today. Tourism and culture actually have a decisive influence on the development of territorial economies.

The connection between tourism and culture is clear and distinct: the extraordinary Italian artistic and landscape heritage, and in detail the local one, constitutes one of the fundamental resources for the sustainable development of tourism and defines one of the characteristics of a unique identity. If the Italian cultural heritage is one of the fundamental levers of our tourism, it can in turn represent a formidable tool for securing knowledge and dissemination of our cultural heritage and supporting their full improvement. The positive link between culture and tourism can therefore only be fruitful because it will increase the potential of both sectors, without, however, affecting their complex and specific characteristics. therefore, a careful reflection on these issues is necessary and opportune, which directly involves our local reality in a particular way.

In addition to the scientific contributions to the conference, the school’s involvement in its fundamental role in educating young people and professionals involved in this productive sector, which is so important to the economy and society in this historic moment, should be emphasized.

The secretariat of the conference issues a specific certificate of participation to those interested.

Media partner for the event is the monthly Osservatorio and its online magazine Osservatoriooggi.it.

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