An unprecedented and innovative format that focuses on the cultural dimension of food from a multidisciplinary point of view, to tell how art, fashion and design, Italian expertise in the world, are closely linked to historical memory, ancient crops and cultures.
This is the MAMA.SEEDS living room with ancient seeds, promoted by Slow Flow srl (a communications company active in the culture and sustainability sector) and by AVASIM, the Alliance for the Improvement of Ancient Italian and Mediterranean Seeds, which takes place on Sunday 15 and Monday 16 May in The Box, the new Excellence Academy exhibition area, open to all kinds of innovation in the food world. Not a traditional fair for the typical quality product, but an event open to public participation and free, dedicated to old seeds, with lectures, cooking shows by chefs inspired by alimurgy and foraging, meetings with agronomists, researchers and experts in the sector, producers, lawyers, architects, institutions, but also artists and fashion designers, with the aim of reflecting on a sector of crucial importance not only for the agro-food sector, but also as a tool to relaunch the country’s economy. Suffice it to say that 25% of the agricultural biodiversity found in Europe is made up of agro-biodiversity in a single Italian region, Sicily, to understand how innumerable the potential is.
During the two days of the event, it will be possible to learn about stories and products from “heroic” producers who preserve and pass on knowledge and flavors that are in danger of extinction, such as the brothers Aurelia and Luigi Tonti, who continue the family business where they produces the highly esteemed “OliveDamare”, ancient oily varieties, carefully harvested by hand and with the scent of the Apulian sea; or the Mazza brothers, who together with the Vinanti vineyard produce “Singolare” and “Cerasuolo di Vittoria”, who regain relic vines, discontinued varieties that would otherwise be lost; the association “Vigna di Mattia”, which produced a classic method sparkling wine of Nerello Mascalese grapes; “Ginacria”, born from studies by agronomist Dario Rinaldi, who carefully selected the ancient botanical herbs from different areas of Sicily – fake pepper leaves, Etna juniper, licorice, orange and lemon peel and almonds. And again “Miele Polara”, a company founded in Modica in 1920 by the beekeeper Giorgio Polara, who still produces locust bean honey, an old seed typical of the Mediterranean; or the “Stupor Mundi” beer by producer Michele Solimando, with the Costanza d’Altavilla and Enrico VI line, made with old grains and iurmana rye, a vegetable variety introduced in Puglia at the time of Norman domination.
On the cultural side, anthropologist Paolo Uccello will talk about his book Majaria, where ancient plants are related to folk medicine and magic, Piazza Armerina municipality will present the premiere of Palio dei Normanni-Edition 2022, medieval costume event, one of the oldest in the south Italy. On the other hand, the works of artists Solveig Cogliani, Chicco Margaroli and Tozio are contemporary, exploring the close links between man, nature and the need to restore and strengthen national roots and identity.
Fashion designer Gilberto Calzorali’s outfits, the winner of the green carpet, emphasize the importance of sustainability in fashion, starting with the Italian raw material. There is also a rich panel of national and regional institutions, research experts, university professors, exponents of business and the legal community, who will meet at Salotto M’AMA SEEDS to deepen the value of the ancient cultures and cultures in an interdisciplinary key. The Mediterranean and scientific and economic regulatory instruments to preserve and at the same time impart knowledge about the enormous material heritage of the ancient autochthonous seeds.
Will be present at the talks, Elena Lorenzini – Ministry of Economic Development; Stefano Crisci – Professor of Tourism at the University of Rome “La Sapienza”; Saverio Francesco Teruzzi, Coordinator of the Terzo Paradiso Rebirth Project, Pistoletto Foundation; Flaminia Barachini – GSE Governance Director; Federico Poletti – journalist and curator; Francesco Saverio Mennini, Professor of Health Economics and Political Economics, University of Rome “Tor Vergata”; Ettore Messina, Cultural Adviser at Piazza Armerina; Fabrizio Luciani, Lawyer, Professor of Administrative Law, University of Calabria; Sergio Danese, architect; Mauro Pellegrini, President of the Beer Taster Union; Antonella Succi, attorney; Albino Maggio and Stefania De Pascale, professors at the University of Naples, Federico II.
The tourism sector inspired by the MAMA.SEEDS values will be represented by Zahir Countryhouse of Noto, which together with Antica Masseria Corte del Sole and Donna Coraly Country Boutique hotel has allocated a large part of its land to the Park of the soul project. , which transforms them into an agro-food oasis dedicated to the ancient cultures and cultures of the Mediterranean and to contemporary art, thus becoming platforms for launching a new form of ethical tourism associated with the improvement of territories.
The catering sector will be represented by restaurants with the “MAMA.SEEDS” stamp, which also shares the values of the stamp in the kitchen:
Arabian courtyard (Marzamemi), Il Geranio (Noto), Le Muse (Noto), Donna Coraly (Cassibile-Syracuse) and Mennula (Noto).