Venditalia, Milan, the capital of automatic distribution

The capital of Milan vending machine from Wednesday 11th to Saturday 14th Mayor with VenditaliaWorldwide sales exhibitionthe most important international event automatic distribution held in halls 3 and 4 of Fieramilanocity and offers all the news of a sector that has expertise in Italy both for the production of machinery and for consumption.

With over 800 thousand machines installedalmost 4 billion drinks It is a sales which in 2021 amounted to over 1.435 billion euro (+ 12.11% compared to 2020, but not yet to the record high in 2019), which has been added in addition to 1 billion drinks (+ 7.6%) and 394 million euros in turnover onoffice coffee serviceor the coffee in capsules and podsthe machine enters Italy represents most important automatic food distribution chain in Europe. The complete data for the study conducted by Confidence Italian Automobile Association, in collaboration with Ipsos will be presented at the fair on the very opening day of the event by Nando Pagnoncelli.

Venditalia, organized by Venditalia Servizi srl and promoted by Confida officially opens with the ceremony of cutting the ribbon Wednesday, May 11 at 12.30 and will offer a complete cross-section of the technologies in the sector and of Made in Italy innovation: the vending machines are in fact a product of Italian technology valued worldwide and the Italian producers of vending machine is the world leader with approx 70% of Italian production is exported.

“It’s a version that exceeds all expectations – explains the president of Venditalia Ernesto Piloni – we have reached out of stock allocation of all available seats with over 300 Italian and foreign companieswith qualified representatives from the Netherlands, Germany, Spain and the UK, who will stage innovation both within the world of vending machines and components, but also in the products that the vending machines help to promote and make known ”.
The exhibition partner is in fact evenly distributed between machine manufacturers (20% of the exhibition area), software houses (10%), Food & Beverage manufacturers (26%), accessories, spare parts and additional equipment (15%).

Between Messages presented by the exhibitors, there are many avant-garde based onindustry 4.0 and onIoT. The old “coffee machines” have actually been transformed into advanced and computerized systems that are capable of controlling and automating all processes related to distributor management. Payment apps, touch screens, telemetry, the digital innovation in vending machines radically innovates vending machines that become smart and interact with the consumer in an ever-increasing experience phygital.

Besides 50 events, workshops and conferences will animate the four days on automatic distribution from kl Venditalia Talks: conferences on innovation in the sector dedicated to topics such as sustainability, circular economy, the development of cashless payments, the challenge of new organic consumption, free of and rich inthat new retail and sectoral development strategies.

There will also be staging ecological conversion of the sector starting from materials, where even plastic becomes sustainable. With the project RiVending, polystyrene and PET of cups, mixers and bottles, collected, recycled and put back into the production of other products: a perfect circular economy. It is a project promoted by Confida, Corepla and Unionplast, which has already installed over 10,000 rubbish bins throughout Italy, collecting over 450 tonnes of plastic per year.
It also comes back with a unique format EvexEuropean Vending Experience organized by Eva (European vending & coffee service association) with a dedicated area, an interactive and in-depth area with the exchange of knowledge and business network international.

Saturday tomorrow at 11.30 Confida signs a national agreement with Mad Bank against it food waste. The affiliated leaders will be able to donate theirs food surplus to the food offices of the Food Bank, which will distribute them to the poor and also collect the food surpluses of the Venditalia exhibitors.

All information and free admission upon registration at

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