Rome, the Fab-Iter project to provide the future of crafts with souvenirs

The Fab-Iter project: couple of craftsmen and designers at work for a collection of souvenir objects that highlight the factories in the historic center

There is a project, in Rome and Lazio, that wants to relaunch crafts through design. It’s called Fab-Iter, it was born on the initiative of three professionals in architecture, design and photography – Ludovica Di Camillo, Bianca Putotto and Flavia Rossi – and is based on one fact: the slow and progressive emptying of historic centers, based on in it. of the capital, of the lifeblood that for a long time were the artisan shops. Carpenters, potters, leatherworkers, straw makers … To put it with Claudio and Maurizio Poggi, the soul of the historic tapestry of Via dell’Orso founded by their father Fausto in 1954, “once the center of Rome was an orchestra of sounds, a concert with hundreds of artisans played by their respective machines “.

Claudio and Maurizio Poggi of the historic Roman tapestry of the same name in via Dell’Orso. Photo by Flavia Rossi

Fab-Iter uses design to try to regenerate this production substance that is now on its way between transformation and disappearance. “Italian design would not have become an excellence in the world without the special nourishment of craftsmanship – explain the founders – Made in Italy is the result of a millennial tradition that was born in the Renaissance workshop and reaches today through the factories in the mid-century., Where great architects – not yet called designers – takes the workers by the hand and defines the irrevocable formula for done right Italian style. We believe in designs that still live by this manufacturing tradition, finding the most skilled craftsmen in the area and maintaining a history of value and success. “

Flavia Rossi, Bianca Putotto and Ludovica Di Camillo, the founders of Fab-Iter. Photo by Flavia Rossi

Winner of the Vitamin G offering in the Lazio region, Fabiter formulates his program in several initiatives. It is first and foremost a map, a study of the excellence of the craftsmen in the territory of Rome and Lazio, that takes place on the project site – and therefore a rare opportunity to tell – through a series of interviews. It is a workshop that actually connects artisans and designers with the guidance of expert guides to create a special collection of objects. It is the exhibition open to the public with the collections signed by artisans and designers during the workshop. And it’s a cycle of conversations about design, craftsmanship and territory.

Rome, the Fab-Iter project to provide the future of crafts with souvenirs

Franco “Er Marmista”, photo by Flavia Rossi

The workshop is the crucial moment for the whole initiative. The goal is, in the collaboration between designers and artisans, to create a collection of souvenir objects. For this reason, an open call is open until 15 May for students or recent graduates of Lazio’s design schools with the aim of selecting designers under 35 to attend workshops.

Italian design would not have become an excellence in the world without the special nourishment of craftsmanship – explain the founders – Made in Italy is the result of a millennial tradition that was born in the Renaissance workshop and reaches today through the factories in the middle of ?? the twentieth century, when great architects – not yet called designers – take the workers by the hand and define the irrevocable formula for done right Italian style

But why is the purpose of Fab-Iter precisely a collection of souvenirs, creations now linked to a series production, fake and of very low quality? “Supporting craftsmanship means promoting unique and excellent products against the standardized and mass objects that have long conquered the shops of our cities. That is why we believed that the best way to give the craft a new future through design is to create, with the workshop, a collection of highly symbolic items such as souvenirs.

PARTICIPATE IN FAB-ITER OPEN CALLED

Supporting craftsmanship means promoting unique and excellent products against the standardized and mass objects that have long conquered the shops of our cities

All creations created by the collaboration between craftsmen and designers and with the participation of Fab-Lab in Lazio must be made in a sustainable way and with organic materials. The technology is therefore not irrelevant in the project, but it represents an essential component: “The artifacts born from the workshop will be composed of parts that are processed in the traditional way and parts made with numerically controlled machines, to enhance the happy meeting between craft and craft.technology under the guidance of design “.

Piovano, historic ceramic studio in the historic center of the capital. Photo by Flavia Rossi

The workshop participants will be divided into pairs, each formed by a craftsman from Rome’s historic center and a designer, led by supervisors Alessandro Gorla, founder of Studio Algoritmo and teacher, and Sante Simone, architect and researcher. The workshop will take place between June and September 2022. The winning couple’s projects – selected by a jury composed of Tommaso Garavini, Marta Laudani and Pino Pasquali – will be added to a collection of products on display in October for two weeks at the Colli Independent Art Gallery. During the same days, a series of meetings will be organized that are open to the public, with Nicola Di Battista’s curator at the Hungarian Academy.

In the big picture above, Stolebutikken. Courtesy Flavia Rossi

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