Lifestyle Design, “Aurora” project accelerates digital transformation Italpress news agency

MILAN (ITALPRESS) – Revolutionize the paradigms of creativity, production and sales, accelerate the integration of the brands of the Lifestyle Design group in the world – Poltrona Frau, Cappellini, Cassina, Janus et Cie, Luminaire, Ceccotti, Character, Luxury Living Group and INTERNI – thanks to an advanced technological system that enables standardized processes, predictable analyzes and market scenario analyzes to anticipate changes and better listen to customers. This is what the international group specializing in high-end furniture intends to achieve thanks to the new “Aurora” project in collaboration with Microsoft and Capgemini, which will involve 2,000 employees in the Lifestyle Design group in various countries around in the world in the near future. three years. the adoption of the Dynamics 365 cloud platform. “The market – said Dario Rinero, Lifestyle Design Group CEO – is increasingly dynamic and often unpredictable: In order to adapt quickly, it is important to be flexible thanks to optimized technology and processes that easily adapt to new scenarios. ‘Aurorà is a epoch-making technological breakthrough in the group’s growth opportunities, which will increase the enormous wealth of talent, vision and creativity that is already present in all our companies.
Lifestyle Design’s digital transformation strategy therefore focuses on Microsoft’s Intelligent Cloud, in a scenario where data is becoming increasingly important in order to be able to offer the most suitable products to the market. Listening to the needs that today mainly come from digital channels is crucial to better define the proposal. Presiding over several international markets means knowing how to develop product proposals that better meet the tastes of one area over another. “All this is possible – added Roberto Boselli, Lifestyle Design Group CIO – only if you have an integrated system, connected to the various digital touchpoints and a valid data analysis system. With this project we will change our approach, we will go from a logic with ‘design – I produce – sold to one based on’ listening – drawing – suggested. ‘
The name “Aurora” was chosen directly by the employees with an internal study to testify to the importance of involvement and strengthening of human capital from the beginning of this new phase for the group, which simultaneously with the digital transformation project launched a change management path. and will continue to invest in education.
The “Aurora” project leverages the Microsoft Dynamics 365 cloud platform, which already includes CRM components and will now integrate a modern management system thanks to the strategic support of system integrator Capgemini. By relying on Microsoft technology, Lifestyle Design will be able to shut down 20 servers around the world by adopting a single cloud system in a scalable and secure way, thus also reducing the environmental impact.
The project, which is part of the group’s investments in digital transformation, which was intensified last year, will provide opportunities for more production efficiency and quality. In addition to improving the company’s offering to customers by listening and analyzing needs, it will actually be possible to reduce costs thanks to a global optimization of procurement, product quality, improvement of the logistics chain and increased production efficiency. .
“We are proud to accompany a prestigious Made-in-Italy reality like Lifestyle Design in what is a true digital transformation, an organizational strategy that puts people at the center and gives them knowledge and the best technologies so they can express their maximum potential as an organization.We will accompany Lifestyle Design in its path of transformation, which will lead it to more and more a ‘data-driven business’, helping to consolidate its positioning as a luxury platform capable of anticipating market trends. Cloud Computing will not only enable the Group to streamline operations and simplify access to information globally, but also to leverage computing capabilities and analytics capabilities that are capable of instilling intelligence into processes and making brands more agile to meet the challenges of the future. starting today is only the first step in a broader strategy that sees a perfect alignment between IT and business ”, commented G iacomo Frizzarin, Director of Small, Medium and Corporate Division at Microsoft Italy.
“We are excited to follow Lifestyle Design on its digital journey for greater flexibility and efficiency and to support the group in achieving its strategic goals, with particular attention to environmental impact. Capgemini will support the digital transformation of the group by developing a complete and executable roadmap, designing a groundbreaking operating model and architecture to transform its way of doing business in an extremely dynamic market, “said Alessandro Kowaschutz, Director of Consumer Products and Retail. Distribution and energy supply chemical from Capgemini in Italy.

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