Isia of Urbino opens Rumore: the “shop” where students occupy the chair


URBINO – At number 64 on via Vittorio Veneto there is a space halfway between the shop and the university hall. From today, May 9, until mid-June, passers-by will be able to stop and play a video game, swap an item, and get a story in exchange, such as making bread or contributing to the creation of a fanzine. Noise, the goal is to change the way people teach. Outside the front lesson: students go up to the desk.

The idea comes from the design teaching course from the Higher Institute of Art Industries (Isia) in Urbino, held by the professor Marco Tortoioli Ricci, Chairman of the Italian Association of Visual Communication Design (Aiap). The space is offered instead by Imab, a company based in Fermignano that produces furniture for furniture. “We hope the experience of the Noise Room is continuous,” he says The Duchy the director of Isia Jonathan Pierini. “It would be a place of experimentation and learning where schools and citizens communicate on a daily basis.”

From Kabul to Urbino: reinvent space

“The idea comes from the artist’s One Hotel experiment Alighiero Boetti “, Tortioli Ricci says on the phone with The Duchy. “In 1972, Boetti was in Kabul and took possession of a room, imagining it as a real hotel: a place to live. Day after day, however, the voice from this room spreads above all among the artists, so One Hotel stays for it. mostly visited by them and become a kind of pilgrimage destination for the world of visual art. ” “Last year with professor Patrick Lacey we realized that the students in the visual arts had found commonalities for the final works, which were not the ones we professors had given, ”he continues. “It was an opportunity to look for new educational pathways that cancel out the frontal lesson, put students and professors on the same level, and expand the idea of ​​class.”

According to Tortoioli Ricci, moving the classroom of an institute to the most promenade in the city is an opening of the institute to the citizens, after the idea that “design with its lack of explanations is a form of bourgeois awakening,” he says. Isia di Urbino, he continues, is one of the most advanced schools in Europe and was born with an ethnographic approach that makes the city communicate with the school. Furthermore, according to the professor, teaching in Urbino is an institutional place where the foundation is laid for the civic consciousness of the future and also a model for how it can be experimented in industries and companies. “It was actually thanks to the long work of young brains in industries that they Made in Italy: we believe that the school must be involved in doing this: our dream is to bring the teaching of the students into the school process ”.

Students speak: “The lesson is in our hands”

From the courtyard to Isia there is access to a staircase leading to a lower floor. There Will be and Enrico, two students from the “Noise” project cut large sheets of paper in a huge room. All around, the scent of paint, cut wood and cardboard is mixed. “The cartoons for the exchange project: Hoko temporary barterSara says smiling as she puts a sheet of paper on the machine.

“It is an experience of self-management of the work, for a long time and where the students teach something”, in Enrico’s view we understand the miracle of being part of a didactic universe where everything is overturned. “The professor gave us the idea: rethink teaching beyond the frontal hours, the rest is in our hands,” he continues. The boys thus divided into seven groups, and from the same starting point they went seven different paths. Sara and her team have designed a video game based on the experience of twenty designers who, she says, “made it”. Through their experiences, based on the interactive Netflix movie Black mirror: Bandersnatch, you advance to the next levels by choosing between two options leading to two different outcomes and you complete the game. Eventually, the player returns home with a series of movies, songs, and lyrics that the game refers to and can draw inspiration from. To prove it, switch to Noise.

So the room will change face from week to week and you can see it in how the boys have divided the tables up in the common room. “Can one only live with knowledge?” she asked herself Daniela of the project Hoko temporary barter. “Let us imagine that knowledge is a story and that this story is connected to an object,” he continues. “Anyone can bring their story and receive another in return. You go into the ‘shop’ and tell a story associated with an object,” she says. Marcello, sitting next to her in room B4 on the second floor of Isia. “To end with a bit of irony – Marcello concludes – the story is printed on a receipt and will be delivered to the person as if he had paid for that thing”.

Lucia he speaks as he walks towards the school exit: “For us, the place where the greatest climate of knowledge and curiosity is created is the evening in the club”. for this reason, his group suggests the evening as a learning experience and the network as a network fanzines. “In the bathroom, there will be a scanner / printer, with which everyone can scan a foot, a shoe or something they have with them from home, which then forms the project’s fanzine. Feat. “. On May 28, from noon to eight in the evening, it will be as if the classroom became a disco. “We contacted the artist Riccardo Benassi, who lives in Berlin, and has given us some of his pictures that will be shown while three DJs take turns at the console. “But not only that: also panels painted in part by professors and illustrators, which passers-by can complete, such as they will.

The project can be described with the words from Pablo, who with his group creates an educational game. “Play is a cure, especially after the pandemic and now with the war. We must remember what freedom is – he comments – and this space allows us to take care of ourselves”.

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