all advice from an interior guru

They call her “interior guru” and this does not seem to cause her any particular embarrassment, especially now hers Order, Feel good in your home (Corbaccio), already published in 26 countries (!), The reprint has just been announced in Italy. Frida Ramstedt, She is hugely popular on social media and is the interior designer, founder and soul of Sweden’s most popular interior design blog. As the book’s eloquent subtitle explains, Practical guide to interior design to make your rooms more invitingon 240 illustrated pages you will find all of them tricks to turn your home into a harmonious space. “Besides, it depends a bit on what you mean by guru“, she replies smiling. “Personally, I have no ambitions of being an aesthetic guru who wants to impose a certain look or offer predetermined solutions. In my opinion, many people, even those who are passionate about furniture and design, do not know the tricks and tools of the industry, so my wish is to explain the basic principles and rules that interior designers use … and then help find the solution that best suits your home ”.

Feel good in your home. Practical guide to interior design to make your rooms more inviting

When did you realize that design, with special attention to the interior, would become your great passion?

I grew up in a family where both my mother and my grandmother were passionate about furniture and design and at home these were topics that were often talked about. My mother also worked as a visual merchandiser and window cleaner in various stores, so you could say that with us there has always been an interest and dialogue about design and aesthetic issues in general. I’ve studied economics and marketing, so I do not actually have a technical background as an interior designer. Although that is probably one of the reasons for my book’s success: my point of view is not the point of view of the expert who knows everything, but the ordinary person who, through research and interviews, seeks solutions to solve problems related to design and furniture.

Today, houses are not just a refuge, but the primary place that people identify with, being photographed and shared on social media …
It’s one of the themes of the book, and it’s that we’re looking more and more at our homes from the outside, especially because of social media, and it’s impaired our ability to adapt to everyday, real life. . I like to remember that what looks beautiful in a picture is not always beautiful or functional in real life.

He wrote that you should decorate your home in harmony with the way you want to live, not just by following aesthetic criteria. What advice would you give to anyone who wants to start doing that?
My advice is to use all the senses, not just the sight. Sometimes what is beautiful to the eyes is not pleasing to the body, and vice versa. Making choices based on all the senses is, in my opinion, an excellent rule that goes a long way. We are surrounded by images of designs and furniture that very often focus on one room at a time, and which can therefore give us a limited and misleading image. In a house, on the other hand, you see more than one room at a time, even if it is only to go from one room to another. An important thing can be harmonious to decorate these often forgotten or neglected passage points, precisely to create a sense of general harmony.

It is said that the Web helps with this because it is very rich in ideas. What do you think?
In my opinion, our generation has suffered from a damaged view of the huge number of images and sources of inspiration found on the internet. We try to forget the evocative images of a design magazine and instead try to decorate e.g. from our favorite place in a room point of view, not from a corner or from a view from above that they are not in real life. never interesting. What do we see when we sit on the couch in the living room, what does the kitchen look like to us while you cook or the bedroom while you are in bed? I often meet clients who tend to see their home – and decorate it – from the outside, in a way that is far from the real perspective, based on personal experience.

What is the role of color for you when you think of interior design?
There are many theories and laws about how colors and shapes affect us in general, although in the end it is important to know yourself and know what you really love. What one feels when one sees a particular color is strictly individual. And a house can not be harmoniously decorated if we are not in harmony with ourselves. We often seek inspiration from outside, even though we actually have a lot of memories and desires in us that we tend to forget.

What are your favorite pieces, the ones you personally would never do without at home?

I have a weakness for quality furniture and things made by good craftsmen or designers. Furniture of this type ages well and in fact usually becomes even more beautiful with time, while fast fashion ages quickly and poorly. Personally, I am very attached to classics like Hans Wegner, Borge Mogensen and Carl Malmsten, but also to modern Scandinavian companies like Gemla, Tre Sekel and Norrgavel.

How much are you interested in sustainability and green issues, and how do they affect the way you work?

When we talk about sustainability and how to make better choices in the world of design and furniture, we often tend to think about the material used, how the things we buy are produced, how far the transport is and the CO2 emissions of each object. . This is all very important, but we also try not to forget the carbon emissions of our behavior. As with all the mistakes we continue to make in our own homes – perhaps because the inspiration we take takes us a little astray – learning the basics can be a great help.
As for the materials, we try to remember to read the label. I often compare furniture to food. To feel good, you need to eat a balanced diet, while in the end it is easy for the whole house to be filled with furniture made of fiberboard and chipboard. Semi-finished or counterfeit products are bad for your furniture as well as your diet. Choosing good materials, on the other hand, is a great way to decorate your home.

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