9 graphic tips for social media (without having a graphic background)

  • Knowing how to create quality content is an indispensable ability to work with social media and capture people’s attention.
  • According to a study conducted by BuzzSumothe use of graphics for social media can increase engagement up to 2.3 times.

“Content is king”wrote it for the first time Bill Gates with great foresight back in January 1996 e after more than 20 years, this phrase has become a kind of mantra for anyone working in contact with the web: high-level content is the engine for information, and thus also for digital marketing.

Content is where I expect more money to be made on the internet, just as it was in broadcasting. […] The broadest options for most businesses are the provision of information or entertainment. No business is too small to participate.

(Bill Gates)

Knowing how to create quality content and graphics for social media is an indispensable skill at a time when we are constantly being bombarded with information all day long.

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Win your audience with graphics on social media

Among all types of sensory perception, 90% of the inputs that our brain processes are visual, which has led marketers and designers to attach visual content to a leading role in defining strategies.

According to a study conducted by BuzzSumois the use of effective visual content on social media capable of increase engagement up to 2.3 times.

So how do you create effective visuals that capture the user’s attention without a graphic designer background?

1. Know where to aim

Identifying an objective and defining the reference objective means laying the foundation for the entire strategy to be built.

Especially on social networks, Understanding who you are addressing and how to do it is an important stepon which all subsequent steps will depend.

No content is therefore capable of attracting the attention of all users it’s important to ask yourself a few questions so we can intercept the part of the public that interests us:

  • Who is my ideal client?
  • What platforms do you normally use?
  • What message do I want to convey and what response do I want to trigger?
  • What will be the next action I want the user to take?

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ALSO READ: Tips and data to choose the right photos to share on social networks

2. Size matters

The second step is to choose the exact size of your canvas.

Each social platform requires specific dimensions and different types of content, from the carousel of adv images to animated gifs.

Even when using the same visualization on different platforms, never forget to resize from time to time, boring but very important work so that the user experience is flawless.

The specifications for the dimensions of the different platforms and the types of supported graphics change frequently, so you should always be up to date on the applicable rules.

Detailed and always updated guides, such as those of Ninja or sproutsocial.comthey can be of great help to you.

3. Tell with pictures

We all in most cases use social media in our free time, for example while standing in line at the supermarket or waiting for the bus and with a relatively low level of attention.

The use of visual content serves just one tell a story in the most immediate way: the processing of visual information compared to textual information is much faster; a few milliseconds is enough to recognize and interpret an image.

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It is therefore important that the choice of graphic elements is functional in relation to the type of reaction to be aroused, be it an emotional reaction or simple curiosity, which forces the user to click on the content in question rather than another.

4. Pay attention to color choices

Attention to color choices, use of complementary shades, the right balance of light and shadow are essential to create a captivating image.

Among the winning combinations is certain the combinations of colors in sharp contrast on the color circlesuch as pink-red with aqua blue, light green with magenta and light yellow with plum purple.

IN choice of palette to use, it is important Avoid colors that conflict with the brand identity of the platform whereupon the content will be published, such as Facebook blue.

5. Examination of the visual identity of the mark

In order for a content to be immediately associated with the brand, it is always necessary to choose the color palette and the graphic elements to be used. a feasibility study of the brand’s visual identity to be in line with the distinctive elements of the brand identity.

In particular, it is important to stick to the “brand guide”, ie to the whole collection of preselected fonts, logo variations, color combinations, initial defined design elements.

6. Simplicity first and foremost

Simplify as much as possible, in some cases it is necessary. One of these cases is precisely creation of visual content.

When you work in such a confined space and have some time to get a message across, one of the most common beginner mistakes is information overload.

Texts that are too long inside the canvas, overflowing graphic elements and the like will only end up weighing down the message and diminishing the user’s interest, which will spill over into more catchy content.

7. “Stop-scrolling” effect

It is very important to maintain consistency with the brand identity, but sometimes going head-to-head can also help achieve the stop-scrolling effect.

The best way to understand what actually makes the user get stuck in the middle of scrolling is to test different types of content and study their reactions.

For example, alternating color-blocking images with high-performance copy or highlighting products using captivating textures and creating effective contrast, can be very useful in interrupting content flow and achieving the wow effect.

8. Focus on the essentials

It takes the human eye about 50 milliseconds to recognize an image, which implies that in this very short period all essential information must be received.

The elements of the graphics should follow a visual hierarchy, which highlights the important information and enhances the essential features compared to the secondary information.

E.g, Call for action such as “Start a free trial”, “Enter the contest” or “Request your coupon now” will always be displayed in larger fonts and placed in a higher position than other secondary information.

ALSO READ: How to create effective calls to action for each marketing goal

ALSO READ: Archive photography: how aesthetics have changed in the last ten years

9. Beware of references

The best way to find graphic ideas on social media that works is always be updated on design trendsfor example, by dedicating time to the collection of references, to analyzing the content suggested by competitors or by influencers who use their profile to promote products similar to yours.

Remember: some of the best graphic ideas come from a convergence of different trends and ideas gathered from different sources and appropriately placed side by side.

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