If you want to renovate your home according to trends from design, here the two giants of the social world come to your aid. Airbnb has partnered with TikTok to identify new design trends for 2022. Looking at buzzwords for home decor used by TikTok’s huge community of creatives, Airbnb has ranked the trends by the number of times they appeared in house ads.
Here are their suggestions.
At the top of the list is there Cottagecore, an aesthetic that appears in the descriptions of more than 110,000 posts on Airbnb. According to TikTok, the buzzword is quite new: it first appeared as a hashtag on their platform in 2017. Since then, TikTok has seen the hashtag take off. The aesthetics embrace the idea of living a simple, rural lifestyle by using materials such as vintage patterned wallpaper, floral upholstery and wood.
What holiday would be without themed decorations? During the Christmas period, videos with dinner tables are covered with decorations such as dried and dehydrated fruit, candles and garlands depopulated on TikTok. And there’s more: according to TikTokers, dried fruit is also a way to decorate the house for the holidays in a sustainable way. To date, there are nearly 90,000 Airbnb ads that use words related to the most important holidays and seasonal festivities.
Objects in abundance, geometries and bright colors are depopulated on TikTok, especially from the second half of 2021. Some creators have staged a disco reminiscent of the atmosphere of the 70s and 80s, with eclectic and captivating interiors. On Airbnb, the words are «disk“,”eclectic“,”nostalgic“,”70s“And” psychedelic “appears in over 50,000
Potted dill shows no sign of slowing down – the green thumb community on TikTok has grown significantly over the past year, and the hashtag #PlantTok has garnered a total of 1.6 billion views. One of the main trends in the TikTok community is to integrate the dreamy and eclectic aesthetic with a collection of indoor plants. On Airbnb, nearly 45,000 posts use botanical terms such as ‘monstera’, ‘potted plants’ and the adjective ‘lush’.
Over the past year, TikTok has seen interior design and interior design videos on its platform move away from elegant minimalism to maximalist styles. The creators of TikTok have defined their homes by collecting unique artifacts and vintage objects that reflect their personality. A trend is “vintage maximalism», Which presents an aesthetic about the return to the past. On Airbnb, over 35,000 posts include maximalism keywords (“velvet,” “mixed patterns,” and more) in their descriptions.
Gothic encompasses a whole subgenre of styles, including “goblincoreAnd people and, according to TikTok, are becoming particularly relevant in self-identified communities like #WitchTok. There are nearly 19,000 listings on Airbnb that use key Gothic terminology in their descriptions.
According to TikTok, the #grandmillenial hashtag had never been used on its platform before 2020. A mix of grandma and millennial and created by creators with a more traditional “grandpa” style, grandmillenial is something to watch out for. The creators say it could be a rebellion against previously popular sleek and minimalist styles. The key elements of this style include thrift, motifs and embroidery. There are over 14,000 listings on Airbnb that include millennial buzzwords in their descriptions.
According to TikTok, videos that use the hashtag #nulkast has garnered 1.6 billion global views on their platform. The creators of TikTok share their tips for reducing household waste by recycling products that are unlikely to be biodegradable, or by replacing them completely with recyclable items. Meanwhile, on Airbnb, homes that mention sustainable features, such as energy efficiency, energy savings and biomass, are growing at a rate more than 15% higher than other Airbnb listings.