“The flower of rebirth”. In Genoa the Anthropological Conference on Flower Culture – Lavocedigenova.it

Under the auspices of the UPO Department of Humanities and the Italian Society of Cultural Anthropology, the European Business Academy is organizing the conference “The flower of rebirth. Myths and rituals of a humanized nature” on Saturday 7 May 2022 as part of the Euroflora review 2022, the XII international exhibition of the flower and ornamental plant, which is staged at the Parks of Nervi in ​​Genoa until Sunday, May 8th.

The conference, sponsored by the Department of Humanities at the University of Eastern Piedmont and the SIAC Italian Society of Cultural Anthropology, will be held starting at 9:00 at Palestrina di Ponente (Parchi di Nervi) in Genoa.

The conference opens with the institutional greetings of Laura Gaggero (Genoa City Councilor for Economic Development, Tourism and Territorial Marketing), Rino Surace (Director of Euroflora), Giuseppe Ariobazzani (President of the European Academy of Enterprises), Gian Carlo Avanzi (Rector of University of Eastern Piedmont) and Gabriella D’Agostino (Vice-President of the Italian Society for Cultural Anthropology).

Researchers from some of the most important Italian universities and from important foreign research centers, such as the Musée d’ethnographie de Genève, the University of Valencia and the Lomonosov State University of Moscow will participate. The Scientific Committee of the Conference consists of Piercarlo Grimaldi (former Rector of the University of Gastronomic Sciences), Ignazio Buttitta (University of Palermo), Davide Porporato (University of Eastern Piedmont), Gianpaolo Fassino (University of Eastern Piedmont) and Bruno Barba (University of Genoa).

During the first part of the conference, in the morning, the artist Marco Baroni will present one of his unpublished works. Enrico De Barbieri, General Manager of the Academy of European Enterprises, commented on this event.
There will also be General Managers and Marketing Managers for various companies that collaborate with the European Business Academy.

“The traditional calendars that define the cycle of the year and life – explain teachers Piercarlo Grimaldi, Davide Porporato and Gianpaolo Fassino – are characterized by festive systems in which the presence of vegetable and floral elements stand out, which refers to a plurality of meanings. The flowers, sometimes replaced by multicolored ribbons and rosettes, appear in various forms in rural rituals, intended to reconcile the rebirth of spring after the cold of winter. The long festive cycle that follows after Easter has the most obvious symbolic feature of the flower, as it also does for the rituals associated with the festivals dedicated to the Saints and the Virgin marked by processions full of flowers and colored ribbons. The same sad cemetery holiday in early November, dedicated to the memory of the dead, has the most obvious symbolic feature of the flower that adorns and adorns the graves. Equally important is the presence of plant and flower elements in the festivals that mark the cycle of life: the rituals that define the passages of human life “from the cradle to the coffin.”

In the counter-rhythm characterized by the flower and flowering, there is a complex and articulated magical-religious design that underlies the annual calendar of the eternal return of the seasons and man’s need to favor and reconcile the return of life to overcome uncertainties in human existence. “

The conference will also be fully streamed on the YouTube channel of the European Academy of Businesses

The Accademia delle Imprese Europea, a non-profit association that has promoted the excellence of Italian territory for years, presented to Euroflora the extraordinary edition of IT News magazine (News Identity and Territory), the first multi-sensory magazine published in Italian and English.

Piercarlo Grimaldi, former professor of cultural anthropology and rector of the University of Gastronomic Sciences of Pollenzo-Bra. He has previously taught at the University of Turin and the University of Eastern Piedmont. He is the author of several studies, including: The Farmer’s Ritual Calendar. The time of celebration and work between tradition and social complexity (Milan, FrancoAngeli, 1993); Fat times, lean times. Ethnographic Paths (Torino, Omega, 1996); Food and ritual. The gesture and the word in traditional nutrition (Palermo, Sellerio, 2012).

Davide Porporato is Professor of Ethnology and Cultural Anthropologist at the University of Eastern Piedmont. He is the Scientific Director with Piercarlo Grimaldi for “Atlas of the Popular Festivals of Piedmont” (www.atlantefestepiemonte.it) and for “Granai della Memoria” (www.granaidellamemoria.it). Recent publications include: Culture, heritage, identity and food. A Methodological Approach, Milano, FrancoAngeli, 2019 (with P. Grimaldi and G. Fassino); La badia degli acciugai: festive food in the Occitan alpine region, Palaver 9 (2020), n. 2; Death and rebirth of a sustainable resource: lands with water and rice Gigante Vercelli, Mediterranean Anthropological Archive [Online]Aar XXIV, No. 23 (2), 2021.

Gianpaolo Fassino teaches Medical Anthropology and Cultural Anthropology at the University of Eastern Piedmont. Recent publications include: The art of limiting well. Visible and invisible boundaries in the founders of Napoleon Piedmont, Omega, Turin, 2018; Organize the sacred. Studies of Historical Anthropology in Monferrato, Milan, Franco Angeli, 2021.
Giuseppe Ariobazzani was the National Secretary for AIL Conf. Local Authorities, Secretary General of Calabria USPPI (Association of Professional Public-Private Employment Unions), Head of Territorial Marketing, Organization of Events, Reggio Calabria Municipality; since 1990 Director of the technical magazine Notizie IT and President and founding partner of the European Business Academy since 2007.

Enrico De Barbieri was a sub-agent for primary insurance companies and an employee of Banca Carige SpA; since 2009 Broker in the processes of corporate internationalization and development of new markets, especially vis-à-vis sub-Saharan Africa and in all areas of the new economy; from 2003 to 2019 South Africa’s Honorary Consul in Genoa, as well as President of the Italy-South Africa Association, President of the South Africa-Principality of Monaco Association. Since 2014 Professional member of FERPI (Italian Public Relations Federation). Genoa Ambassador to the World and 1st Vice President Lions Club Genoa Albaro 2022/2023.

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