CamuffoLab with SIGNS, When the city changes, you look at its colors, Certosa District, Milan I Ph. Silvia Galliani
From 25 to 27 March 2022 the first edition of Milan Graphic Festival (MGF)the new widespread festival dedicated to graphic design, for illustration and visual cultures promoted from SIGN And h+, edited by Francis Dondina. For three days, the festival will bring a broad calendar of events to the city – between kl exhibitions, workshops, talks, lectures, study visits and installationswith Italian and international guests – based on the two main points in Certosa Graphic Village And BASE Milanoand in collaboration with important Milanese cultural institutions and companies in the sector.
“Graphics are everywhere we turn: in the streets and in public spaces, in homes, offices, on store shelves, in the objects we use every day and in the various forms of communication. Graphics have contributed to and continue to build a country’s identity and culture“. For this, as it appears from the words of the curator Francesco DondinaThe Milano Graphic Festival will involve a wide audience, not only professionals but also citizens, curious, passionate, who will be guided – in an atmosphere of exchange and discussion – to discover the world of visual communication and the increasingly crucial role, which is taking over in our days, from an everyday life that has now expanded to the digital world, to graphic design as a tool for change and representation of the city in transformation.
Milano Graphic Festival will activate exhibitions and initiatives the most important institutions cities dedicated to the languages visual communication, art and design: among these TODI Design Museum Compasso d’Oro, Triennale Milano, Castello Sforzesco, Humanitarian Society, MUBA – Milan Children’s Museum, Casa degli Artisti. The event will also see involvement of schools and universities, associations, art galleries, private studios, booksellers and publishers which will promote special projects and in some cases will open to the public for the first time, and invite graphic designers, art directors, illustrators, editors and professors to tell their journey and their vision.
Milano Graphic Festival will have two main points: BASE Milanoa reference point for innovation and cultural pollution located in the Tortona area, e.g. Certosa Graphic Villagea new space dedicated to creativity, which on the occasion of the Festival will come to life in Certosa districtthe district in the north-west of Milan is currently at the center of a lively renaissance, which is transformed from a production pole into an innovation district populated by creative industries and fast-growing innovative companies.
Right in the Certosa district, in via Varesina 162was recently born a large mural over 57 meters long created on a project by the graphic studio CamuffoLab, with the title As the city changes, you look at its colorswhich quickly became a symbol of regeneration and creativity for the neighborhood.
In the rooms of BASE Milano, SIGN – the permanent observatory for visual design involving over 100 Italian designers and graphic studios – will present the exhibition SIGN II. Modern Italian graphicssecond chapter of the exhibition of the same name, also held at the former Ansaldo in late 2016. Combines authoritative names and promising young people from 25 Italian graphic studios, SIGN IIintends to offer one insight into the state of graphics and design of Italian communication, to show how it enjoys excellent health, in the wake of its great historical tradition, but always able to renew itself and deal with the international scene. Among the names on display: Salvatore Gregorietti, Andrea Rauch, Paolo Tassinari, Paola Lenarduzzi, Silvana Amato, The tiger And Franco Achilli.
That Certosa Graphic Village it becomes one instead temporary performance space of 3,000 square metersdedicated to modern creativity where, in the exhibition Generation YZ, that designer under 30 years will be able to work on a special project with urban graphics. Here they will be held the First Assembly of the States-General Italian visual design schools by Franco Achilliand some exhibitions on the masters of visual designlike the one dedicated to the American chart John Alcornfocused on the works created from the early 70s, in America and Italy, by Marta Sironi and the Italian designer Albe Steinerwith a selection of the most representative posters of his work, curated by Anna Steiner, Franco and Matteo Origoni.
The village will be too place dedicated to meetings, experiences and research: conversations with Italian and international designers, project rooms, thematic lectures, performances and workshops will animate a rich program dedicated to professionals, students and people of all ages who love visual design.
A system project, inclusive and collaborative, Milano Graphic Festival therefore proposes itself as one catalyst for ideas and relationships on the subject of visual communication, for generateknowledge and pollution and put business in touch with the best Italian communication designwith a focus not only on the improvement of an art that crosses all disciplines, but also on the role of communication design in urban renewal and its impact for the benefit of citizens’ quality of life and well-being.