Andword number 15 in Verona and 29th year of activity for the organizers of MBE: the work is in full swing for new chapter of the event largest in the world dedicated to motorcycle customization. Reconfirmed format and many new features for a returning edition three-day formulaplanned forlast weekend of Januaryfrom Friday the 27th to Sunday the 29th.
The organizers announce a full edition that confirms presence of the major motorcycle manufacturers, of accessory manufacturers and distributors who view the Motor Bike Expo as an opportunity to meet the motorcyclist audience, in first major event on the international calendar.
The massive return of foreign exhibitors is also expected, after two years of difficulties dictated by the pandemic. The MBE team is working to organize an excellent event that it will host the latest creations of the main coaches of the planet, absolute attraction for lovers of customization.
The whole city of Verona is therefore preparing to receive the crowd of fans who will be able to meet again the drivers of the championships no tilt of the showas well as being able to participate in show in the outdoor areas, at the award ceremony and find many different solutions for them Touring. That of tourism on two wheels is an ever-present and rich theme at Veronafiere, with a wide range of travel plans and accommodation facilities dedicated to motorcyclists.
Among the most significant innovations will be a strong focus on a world of eco-sustainable mobility with a “focus” aimed at integrating the sector forE-biketo which an entire area and two tracks will be dedicated: one “Urban” indoors It is a “Off-road” outside, shared with the activities dedicated to motorcycles from Off-road: enduro, cross, attempt…
Another news will be “MBE Conversations”, A real stage dedicated to companies that want to meet the Verona audience. A space that will highlight the new proposals from the entire motorcycle supply chain, with the presence of famous guests, business leaders and personalities representing and revolving around the sector who will be able to make their voices and ideas heard by enthusiasts.
Confirmed, after the great success of the last edition, the Custom District: the district dedicated to the various facets of adapted culture. A kettle whose ingredients are art, lifestyle, American carsjewels, clothes and, of course, custom motorcycles, for a return to the origins of this movement, which formed the basis of the various styles that now populate the halls of Veronafiere.
The spotlights are also on for the most exclusive event dedicated to professionals: “Paint and petrol“, correct vernissage of the Motor Bike Expo, which returns Thursday night in the elegant location of the Palazzo della Gran Guardia, in the heart of Verona, on Piazza Bra. As usual, it will be an exclusive evening dedicated to the people who determine the dynamics of the world of motorcycles: management figures, institutions, media, riders and personalities who meet in the evening before the fair in a very refined, but with informal tones. The aim is to intensify the network of relations between the main operators in the motorcycle sector.
The exhibition of MBE 2023 is planned for a total of 100,000 square meters5 outdoor areas and 8 pavilions, each of which will host different types of merchandise proposals: custom, racing, street, offroad, touring, heritage, electric …
“For almost thirty years, we have been collaborating with the major players in the two-wheeled vehicle market, and this acquired experience leads us to identify and select the best exhibitors in the sector, who together with us determine the success of the exhibition.” explains Paola Somma, Head of Marketing and Sales of Motor Bike Expo “This warranty is reaffirmed year after year, offering a unique format for businesses without ever losing sight of the needs of enthusiasts, another great privilege for Motor Bike Expo …”
“We propose an event where industry and crafts can have a direct relationship with motorcyclists and thus with the actual users of the products.” confirms Francesco Agnoletto, CEO of Motor Bike Expo
“I am convinced that MBE has contributed significantly to the spread of the personalization culture and the various custom trends.” summarizes Federico Agnoletto, Head of Communications for Motor Bike Expo. “A clear example can be seen in the introduction of the official personalization kits that manufacturers themselves offer their customers today. The same goes for clothing brands that have created products that are increasingly coming closer to fashion and lifestyle. All of this was unthinkable, and I believe that the event must continue, even in the future, to pave the way for the whole sector. “