On the occasion of the Italian Design Day 2022 (March 23), the ADI Design Museum will host the presentation of the first monograph dedicated to Luca Meda, main character of industrial design between the 60s and 90s as well as art director and designer of the Molteni group In many years
The first monograph by Luca Meda, master of design of international caliber, is edited by Silvana Editoriale (2021) And is the title: “Luca Meda architecture, design and drawings “. Made by Nicola Braghieri, Sabina Carboni, Serena Maffioletti, with critical essays by Giampiero Bosoni, Rosa Chiesa, Alberto Ferlenga, Beatrice Lampariello, Chiara Lecce, Mario Piazza and Dario Scodeller – the volume will be presented on March 23 at 18.00 at the ADI Design Museum, in Milan, on the occasion of the Italian Design Day 2022. It is a rich and engaging publication that offers a critical analysis that is articulated in all the different aspects of his work, an accurate biography and a complete catalog raisonné of his works. This publication marks the arrival of the research pathway of Luca Meda’s work, developed by the Projects Archive at the Iuav University of Venicewith acquisition on loan of itpersonal archive, searched by his wife Giulia Balossi Restelli and daughters Chiara and Sofia. The sorting activity, which was carried out in 2013, was completed with sorting, inventory and description of the archive collection. Gruppo Molteni enthusiastically supported the publication, not only financially, but by making the historical archive available who takes care of a very important part of the work of Meda, a businessman who with his sympathy and professionalism he paved the way for the development of the large industrial group.
Skilled designer and inventor artisthas managed to merge the world from industrial production to figurative art “, says Nicola Braghieri, one of the three editors of the monograph. “His projects illustrate in a sublime way the close bond that has formed business culture with strength the ingenuity of its craftsmen, its architects, its artists. Bindet “Luca Meda architecture, design and drawings ”encourages us to reflect on the fragility of the border divides architecture and industrial design, the invention of memory. The drawings, ie prototypes and artifacts are presented in the book to celebrate the persistence of a few and precise shapes. These are the abstract forms of the modern figurative tradition, pure forms, almost symbols, mature in Ulm’s years in the first season as an architect. Essential shapes that simultaneously change their daily use, their size or their materiality constantly emerges, is transformed, associated with models family memory and the repertoire of objects of love. Simple artifacts e usual architectures become scenes of happy life, they do things and seem ready to be reabsorbed by the life that flows “.
Luca Meda and Molteni Group
In almost forty years of professional activity, Luca Meda has ranged from architecture – often in the company of his great friend Aldo Rossi – for industrial design in his complexdesign technological products, such as radios and televisions for Radiomarelli, small appliances for Girmi and Moulinex, furniture and fixtures for Molteni & C, Dada; UniFor, Longoni and Arflex. Especially for companies in Molteni Groupthe designer held the role of art director since 1968 – the year he came to Molteni & C – which made it possible for him faces the theme of industrial design at 360 °handler not only of the interior design project, but at the same time of fittings, pictures, catalogs, photography and graphics, in fact, companies like Molteni & C and Dada are shaping up in the way we know them today. Molteni & C’s transition from a production still based in 1967 on style furniture to one of modern and designer furniture was the first major challenge that Luca Meda faced and won, above all through the design of modular systems for living and sleeping areas, on the basis of his decades-long collaboration. But later also individual decor, which masterfully designed let develop from the mid-1970s the concept of “Casa Molteni”, which added the kitchens to it in the late 1980s.
For Dada, Luca Meda has therefore designed several kitchen models: Vela (1993), Pergola (1986) and Banco (1994). And it’s this last model, Banco, one of the most famous of the Dada collection and still in production, a collection destined to be an evergreen. Banco’s concept revolves around the self-supporting aluminum structure that supports the thin line of the tabletop. To the central structure where the functions of cooking and washing, the containers under the counter are suspended; a void that adds lightness and elegance to the entire volume.
Dada: the current version of the Banco kitchen, designed by Luca Meda
Banco it is therefore an ergonomic and functional kitchen that leads into the home a large chef’s workstation. The real plus of this kitchen is infinite compositional solutions made possible by the different heights of the elements. In addition to the aluminum finish, Banco comes today with two new versions: painted white and anodized blackcapable of configuring solutions that go beyond the classic black and white kitchens.
Some of Luca Meda’s projects
The other design objects created by Luca Meda for Gruppo Molteni also include office furniture as Misura (1973) with Richard Sapper and Progetto 25 (1985). Let’s just remember here some of the many projects he has developed: systems for the living space such as 505 (1972) and Pass (1997), systems for the sleeping area such as 7volte7 (1988) and Glissquattro (1991), Teatro Series (1982), Piroscafo bookstore (1991) with Aldo Rossi, simple inventoryin such as Les Beaux Jours (1985), Vivette (1988), Capotavola (1988), Risiedo (1988), Portafinestra (1989) and Primafila (1990). His untimely death initially left a huge void in the companybut thanks to its intellectual and moral heritage, it has enabled the Molteni group to overcome this stalemate and then set off again towards new and more and more ambitious and global goals. The human aspect of Luca Meda should not be overlookednot only highly trained professionalbut also collects and operates people towards the fixed goal, always with a smile on his face. Who was lucky enough to collaborate with Luca Meda, experimental his working methodat times seemingly chaotic, he knew it all started with his intuition masterfully translated into paper, thanks to his inseparable Bic-pen: a sketch, a detail there as it evolved into a project developed in every detail, including not only the product but also the name, the photographic sets, the catalogs and the accessories, designed to present it to the public. All in a seamless continuum.