Sustainable design, the priority of furniture

This was revealed by the Design Economy 2022 study by the Symbola Foundation, Deloitte Private and “A systemic commitment,” comments Maria Porro, president of Assarredo and Salone

To achieve more durable, repairable, recyclable products, the demand for services is increasing sustainable design driven primarily by sector furniture (69%), followed by the car industry (56%), real estate – ceramics, floors, up to structural elements – (38%), clothing (30%) and agricultural food (13.3%). The central role of design in the furniture sector, called to accompany Italian companies in the ecological and digital transition process, arose from Report “Design Economy 2022”.realized by Symbola Foundation, Deloitte Private And POLI.designwith the support of ADI, CUID, Comieco, Logotel, AlmaLaurea and protection of Ministry of Foreign Affairs and International Cooperation.

The Design Economy report, presented at the end of April in Milan, provides an important quantitative and qualitative observation of the design sector in Italy each year, dedicating in this issue a chapter to the relationship between the Italian sector and sustainabilityreport at the bottom of the new European Bauhaus launched by President von der Leyen in 2020 to contribute to the realization of European Green Deal from which the high level of attention from companies in the sector to these issues and the role of the main character of the sector offurniture.

Presentation of the Design Economy report at the Adi Museum in Milan

Skills and sectors in sustainability

On the frontpage of skills in the context of sustainability, in fact 55.1% of design firms claim to own “Medium” level and of “High” level in 33.9% of the cases; on the other hand, just over 11% believe that they have a “low” or almost zero level of competence. Considering the services currently offered are 57.6% of the interviewees are involved in the design for durabilityto design the product or its methods of use in such a way that it improves its maintenance capacity, physical and emotional duration, while 43.4% designs products that minimize the use of materials and energy and the production of waste (design for reduction).

In it 34% of cases, respondents design products to facilitate the process Recyclingwhile 31.4% offers design-related services to repairability and 13.3% to design for disassembly. 10.7% then deals with strategic design for sustainability (functionally in connection with the creation of frameworks, kpi and tools for environmental sustainability) and finally 5.5% handle design for regeneration (functional for remanufacturing products with the same or different use function, or for designing modular products to facilitate reuse of parts of the product).

Focus on furniture

In light of the growing and global environmental awareness and the growing influence of future generations in the furniture market, furniture companies focuses more and more ongreen influence of their activities. Recent studies have shown how important sustainable living is for many consumers: over half of the buyers surveyed would be willing to pay more for a product compared to the other options, if this was more sustainable.

Increasing environmental awareness is stimulatingcommitment to sustainability, as the latest shows poster FederlegnoArredo promoted by Federlegno and also the question of eco design services which responds to the needs of consumers and which may affect aspects of the production process or the life of the products after use with effects on the business, with regard to cost reduction And loyalty of customers. Many are the design themes from which the designers try to improve the sustainability of the sector packaging. Another challenge is the use of sustainable materials and intelligent and efficient use of resources: from designing furniture in bio-based or recycled materials, to experimenting to search for new uses for by-products from industrial processes. Among the future challenges is the one relating to the technological and digital sphere and the demand in the sector for strategic support to redesign the company’s identity and culture in a sustainable perspective.

Commitment from FederlegnoArredo and Salone del Mobile.Milano

With the Symbola Foundation, we started a journey many years ago – have explained Maria Porro, President of Assarredo and Salone del Mobile.Milano -, pbased on an internal study in our sector, which highlighted how the wood supply chain is already very advanced, with approx. 60% of companies FSC certified and with 60% which it uses energy from renewable sources. Our role is to be companions and accelerators of the ecological transformation process. For this we have written one The Decalogue born from a working group consisting of associate employees and we are developing some practical actions to help companies obtain certifications. The goal is to reaffirm the leadership of the sector furniture also on the sustainability side “.

Maria Porro
Maria Porro, President of the Salone del Mobile.Milano and Assarredo

Also al lounge area continues Maria Porro -, as a great catalyst that brings together and inspires an entire community from around the world, we have created protagonist in sustainabilitythanks to the instructions made with the fitters for reduce the environmental impact of the fair and with the creation of an area of ​​1,400 square meters dedicated to the installation of the architect Mario Cucinella, which first and foremost becomes a large material library of already industrialized sustainable materials. It’s for us one systemic engagementto influence the whole production process and design a new approach“.

The map of the sector

According to the Symbola Foundation’s report, the design sector counts 30 thousand companies which in 2020 generated an added value equivalent to € 2.5 billion with 61 thousand employed. The companies are spread throughout the national territory, with a special concentration in the areas of specialization of Made in Italy and in the regions Lombardy, Piedmont, Emilia – Romagna and Venetowhere it is located 60% of companies. Among the provinces, they excel Milano (15% companies and 18% national added value) Rome (6.7% and 5.3%), Turin (5% and 7.8%). 44% of companies operate abroad (8.9% outside the EU), 45% at national level, while 10.8% at local level.

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