There is still a month to go, but the design season has already started in Milan. With the 60th edition of the Salone del Mobile, Fuorisalone is also back, the event that transforms the city into an open-air exhibition. Events, exhibitions, installations or simple meeting opportunities that we all missed.
Among the main characters of the next Design Week is definitely the Tortona district.
The heart of this edition will be the project Fluidity and design, concept, with which Torneria Tortona and Tortona Locations – initiators and organizers of the event – confirm the path taken in recent years in interpreting design as a collector of cultural and sociological transformation, sensitive to the changing conditions of the present life, respect for differences and new cases that have suddenly and powerfully emerged both nationally and internationally.
The two keywords are Fluidity and design, words but above all concepts that characterize the path that the leading companies in the sector are taking to complete their restart, inspired by the conditions imposed on us and which have shaped our lives.
The Tortona Design District is also proposed as a stage for new artists. In fact, several designers from around the world have decided to marry the Tortona Design Week initiative.
Design to educate, ‘completion of fragments of nature’
As proof of the continuity of the path taken by Tortona Design Week, and with the aim of promoting a design that is capable of creating new values, involving and educating, the 2022 edition will also see the creation of “Completing the fragments of nature “. The project, conceived by a group of Domus Academy students, was awarded in July last year as the winner of the competition Roundabout: design with nature, launched in 2021 by Tortona Design Week and Domus Academy. Thanks to the precious contributions of Urbo Style, Linea Light Group and Sense Intangible Reality, the idea of John Tracy Connor, Maryana Concepcion Heilman, Jing-Han Yang will finally see the light of day. at the roundabout via Bergognone. The gate and symbol of Tortona Design Week will be transformed into a virtual and physical installation, a manifesto for a more ecological and sustainable vision of the city of Milan, in the light of the Milan Cortina 2026 Winter Olympics.
The installations must not be missed
Timberland presents “Floating Forest”, A floating multisensory forest, created as an independent ecosystem on the water of the Darsena di Milano, for a greener city. The installation was created for Milan Design Week 2022 in collaboration with Stefano Boeri Interiors, and the installation stems from the importance of the role of nature and the importance of a greener and fairer future, in line with the concept of circularity, where nothing comes .
IKEA will be present at BASE Milano with IKEA Festival, a rich schedule of events and immersive experiences to tell the future of retail and design, examine how people’s relationships with their homes have evolved and show how it is possible to improve everyday life by living the space of the home in a conscious way. In the area it will be possible to visit Moment – A Life at home exhibitiona compelling physical and digital installation inspired by H22, a project that started in Helsingborg, Sweden, where IKEA participates with the aim of building “the sustainable city of the future”.
An electrifying vision for the design of the future will be presented by Lexus thanks to “ON /”installation by architect and designer Germane Barnes, who unveils the prototypes of the finalists for the Lexus Design Award 2022 and showcases the ideas of students from the Royal College of Art in London on the theme of mobility in 2040.
Saviola, the first to create the 100% recycled organic wood panel, presents “LEGEND. The renaissance”: the new theme, representing rebirth with respect for habitat values and a lifestyle geared towards sustainability. QUALIFY, RENEW, REINTEND the pillars of the renaissance introduced to create technical and aesthetic beauty in their products. Saviola’s installation is structured through an interactive and immersive path. A multisensory journey involving the visitor in the production process of post-consumer wood recycling up to the use of the product in home decor.
Signed by APIMA and AICEP Portugal Global with the aim of promoting Portuguese products in the international community, MADE IN PORTUGAL is an elegant exhibition of the best Portuguese offerings for home interiors: more than 100 products from different sectors within the home cluster, such as furniture, lighting, cutlery, home textiles and ceramics. The exhibition aims to improve the quality, sustainability, innovation and differentiation of Portuguese decor and products.
After the success of the experience “Connect to extraordinary” presented in 2021, Haier Europe returns to Tortona Design Week with a new immersive and eventful path titled “Change home”. More than 1000 square meters dedicated to Smart Home, Internet of Things and artificial intelligence. File blush on the entire journey is the app hOn, the group’s digital platform.
Hypernova is the installation created by designer Sara Ricciardi for gloTM, main character in the Superstudio Lounge area. Ricciardi invites the viewer to have an experience where nature and technology, uniqueness and diversity coexist. A path reminiscent of the brand’s philosophy, which invites us not to necessarily have to choose between two seemingly opposite possibilities, but to make them exist side by side “without compromise”.
The roof space will also follow the same philosophy and will be curated for gloTM by TOILETPAPER magazine, the creative collective founded by Maurizio Cattelan and Pierpaolo Ferrari. With Radical pop terrace the goal is to recreate an urban garden with a strong visual impact. A super pop room, open to the public every day until
Decoration without borders. This is the theme proposed by Decor Lab, the decoration laboratory in via Tortona 37. Decor Lab brings together a special selection of first-class products and solutions for architecture, interior design and visual communication, adapted and able to convey a new perspective on housing to private clients, architects , designers, interior designers and communication experts who want to discover and touch first-class solutions created by specialists in personal decoration.
The capital’s flagship showroom in Milan is again the main character with an installation titled “Air is emotion“ selected and created in collaboration with the Interior Designer Elena Pelosito best describe the showroom with a call to slow down.
Color Design® Lechler – “The Way of Accent” interprets the theme of sustainability and proposes four collections of colors and effects to create timeless spaces thanks to valuable, well-kept and beautiful elements that will accompany us in our domestic lives for long periods. To counteract the creation of waste, it is up to Lechler to favor the production of valuable “components”, where the paint is a valuable element that adds or returns to provide great value.
On the occasion of Milan Design Week, Zip Zone events, the event format devised by Alessandra Stretti to accompany and emphasize the nature of the Fuorisalon, offers a multifaceted and immersive experience ranging from collective exhibitions of design, art and creations in innovative materials in their maximum and purest expression. For its fifth edition, the common thread that binds many of the exhibited works is the creative recycling of recycled materials to create unique and valuable works.
Inside Zip Zone Events will also take place “Out of Design”, a collective exhibition promoted by Materioteca. In this tenth edition, creations resulting from recycling and / or material recycling are hosted. There will be the extraordinary participation of Idea Plast, whose research and development over the years has proven to be a unique source of inspiration and stimulus to give an unprecedented second life to a diverse diversity of polymeric waste.
Workshop 14, finally, it offers design and craftsmanship in a suggestive location.