For Macfrut 2022, challenges with innovation are won

Macfrut 2022

A difficult moment for the fruit and vegetable sector, which is struggling with rising production and logistics costs. New lifebuoy technologies to hold on to in a stormy sea

«A different trade fair, which looks to the future by combining business and knowledge in the name of innovation. A trade fair that, after two difficult years, also opens from a good environmental point of view. However, there is no shortage of problems for the reasons we all know: conflict in Ukraine and increased costs affecting production and logistics ». With these words the president of Cesena Fiere Renzo Piraccini opened the opening conference of Macfrut 2022planned at the Rimini fair from 4 to 6 May.

Piraccini then spoke of a new concept of “subsidiarity” globalization, of a new geography of international cooperation. After years of trying to reach very distant countries, today also due to the increase in transport costs, we are looking at denser markets, such as those in Africa, not surprisingly the protagonist of the Romagna trade fair with over 200 exhibitors. “And the African continent will remain strategic for Macfrut for the next few years as well,” Piraccini assured.

Patuanelli: We support the desire to invest in the primary sector

“The desire to show the country’s excellence resumes events like these that demonstrate the primary sector’s ability to do business and support the Italian economy,” said Agriculture Minister Stefano Patuanelli.

“The primary sector faces many challenges – Patuanelli reasoned – we came out of two difficult years, and then this absurd war has brought distorting elements on the markets back with an increase in the cost of raw materials, often due to speculative phenomena that in every case put a stick in the wheel. ability and desire to invest “.

The owner of Mipaaf reminded once again how more could and should be done in the new CAP: “We must produce food for 10 billion people”. Patuanelli stressed the importance of protecting agricultural incomes. Like? “With innovation: it will be the lighthouse that will guide us towards a different agriculture also to protect the added value of our products”.

And then the simplification of the rules and the access to credit for agriculture “with rapid implementation of measures that solve structural problems in the primary sector – he said – I think of the NRP: agrisolar and water management infrastructures”.

Macfrut 2022
Stefano Patuanelli

Smart agricultural protagonist in the pavilions

Macfrut develops in the name of smart agriculture and adds to the research and start-up area, a test field where you can show new technologies directly on the crops where they operate. It is the result of the partnership between Cesena Fiere and Ri.Nova, a research center born of the merger of Crpv and Alimos, which is proposed as a focal point for the spread of new technologies to agriculture in Emilia-Romagna.

Despite the Covid-19 crisis, digital agriculture continues to grow. According to estimates made bySmart Agrifood Observatory of the Politecnico di Milano and the University of Brescia, the 4.0 agricultural market in Italy went from 540 million euros in turnover in the first half of 2020 to 1.6 billion in 2021.

The increase is driven by the cost of built-in agricultural machinery and equipment, corresponding to 47% of the market and increasing by + 17%, followed by the cost of monitoring and control systems applicable to after-sales agricultural vehicles and equipment (35%). Among the most widely used technological solutions are management software for agricultural holdings, followed by monitoring and control systems for agricultural machinery and the growing use of decision support systems.

However, the observatory’s encouraging data should not distract us from the frontiers that the proliferation of technologies has encountered in recent years. It is necessary to develop digital culture and confidence in the potential of the available technologies, elements to be built through demonstration initiatives, comprehensive training and constant dialogue between developers and users.

It is no coincidence that advanced support technologies are one of the four basic components of the Akis (Agriculture Konowledge and Innovation System) system, which is taking shape within the new CAP, together with research and experiments, consulting / dissemination and professional training, emphasizing the need to integrate these components together.

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