the pavilion for World Design Capital 2022

03/05/2022 – In connection with the commissioning of the workers at Rådhuspladsen, Valencia World Design Capital 2022 revealed the details of the project Àgora Valenciaan architectural space whose construction will combine tradition and avant-garde, craftsmanship and industry, using wood and ceramics with the traditional craft technique. vareta used by the artisans of Fallas.

Àgora Valenciawith which the city conquers a space open to the citizens as a legacy of the transformative power of design, it occupies the pavilions that were once erected in other capitals such as Helsinki or Taipei and will have several complementary sections.

The project is led by Miguel Arraizarchitect and project director for World Capital of Design Valencia 2022, together with Architecture and Urbanism Archiveresponsible for technical development, with advice from the interior design studio Cosín Estudio.

Àgora Valencia was conceived as the strategic hub of the Valencia World Design Capital 2022 program to strengthen the goal of the numerous projects, exhibitions, conferences and meetings that will take place day by day in all corners of the city.

In this way, from June, it will represent a meeting place from which both Valencians and visitors can enjoy Valencian design and get to know professionals, formal bodies, institutions and companies rooted in the culture of creativity and innovation.

Inclusive, sustainable and flexible, Àgora Valencia will have its own calendar of cross-cutting activities for all audiences, while the city will celebrate its status as the global epicenter of design. Later he moves to La Marina de Valencia.

The purpose of Àgora Valencia is reflected in the materials and production of the room, in the artisanal processes in its construction and in its delicate approach to sustainability.
“From the beginning, we conceived the project as a gift for Valencia’s present and future, putting people at the center”, explains Miguel Arraiz. “In this unique opportunity to bring design and its transversal character to citizens, businesses and institutions, we set out to explore the materials and craft traditions of our country. In addition to strengthening the Valencian roots that describe a unique way of doing things. , the materials and construction systems, which allow the modular and removable format of the pavilion, are a commitment to circularity and durability. “

With an area of ​​350 square meters, this modular pavilion will tell the story of the famous design, born on the shores of the Mediterranean, of materials born of innovation and ceramic traditions such as technology vareta by carpenter and artist Manolo García.

Àgora Valencia consists of a structure measuring 24 x 10 m and 9 m high. The building will be clad with a “skin” developed by the Inalco and Wandegar companies and composed of ceramic pieces placed perpendicular to the facade to filter the light during the hours.
In fact, light has been treated as a real building material, and other elements will also contribute to this, such as the canopy, with great aesthetic power. The big piece of vareta which will cover the pavilion will be made by Manolo García, master carpenter and fallero artist, who returns to the square where he has exhibited his creations so many times. This one by Agorà Valencia will simulate the waves of the Mediterranean with reference to the city as a point of historical union between different cultures.

At sunset a bright, artistic and immersive installation created by the creative studio Brilliant will transform the pavilion into a large lighthouse, a symbol of pride throughout the city of Valencia as the world design capital.

Àgora Valencia represents the unbreakable connection between Valencia and design; the space will be the focal point for appreciating the program for Valencia World Design Capital 2022 and at the same time a point for communication and exchange of ideas, an open forum for round tables, conferences and presentations on design, as well as for conducting educational workshops and social and professional meetings.
Inside, Àgora Valencia will also have an area equipped as an exhibition hall for cultural institutions, professionals and brands from the Valencian design ecosystem. It will therefore be an open and accessible building that will allow the organization and integration of several functions and events of various kinds.

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