Hyundai wins nine awards at iF Design Award 2022

Hyundai’s design won nine awards at the prestigious International Forum (iF) Design Award 2022.

Since 1954, the iF Design Award has honored the best projects of the year. It is one of the three international design awards together with the Red Dot Award (Germany) and the International Design Excellence Award – IDEA (USA). This is the eighth year in a row that the iF Design Award honors Hyundai with awards in various disciplines, including “Product”, “Professional Concept”, “Interior Architecture” and “Communication”.

“We are honored to have been recognized as a lifestyle mobility brand that generates strong emotional connections between people and their cars, bringing more value into our customers’ daily lives,” said SangYup Lee, Executive Vice President and Head of Hyundai Global Design Center . “Our global design team has worked side by side with our engineers to put passion and knowledge into every product, into every idea and every place and communication initiative, with the goal of sharing the values ​​of our brand.”

STARIA and the Hyundai Collection shine in the “Product” discipline

The “product” discipline consists of various categories, including cars / vehicles, leisure, computers, lighting, furniture and more. In the Cars / Vehicles category, the iF Design Award honored STARIA, Hyundai’s multi-purpose vehicle (MPV). STARIA, which made its debut last year, confirms Hyundai’s global competitiveness in product design. Its exterior is reminiscent of a futuristic spaceship, and its interior offers a spacious and comfortable environment for the driver and passengers. The lowered belt lines and panoramic side windows are inspired by traditional Korean “Hanok” architecture, which makes passengers perceive the outside environment as an extension of the interior.

Trip Cart from the Hyundai Collection is a mobility solution over short distances that is suitable for activities such as picnics. Made in collaboration with the lifestyle brand Rawrow, it is a caravan that can also function as a small table when the lid is closed. From a sustainable point of view, the handle is covered in leather recycled from used cars, and recycled PET fabrics cover the table.

However, the Portable Pet House of the Hyundai Collection was designed to promote the sustainable mobility of pets. It can be attached to the rear seat of a vehicle using the ISOFIX attachment points for safe and comfortable transport of animals. It can also be used as a dog house at home or outdoors. All the substances used in this pet house come from recycling and conversion of plastic waste.

Ultralight magnetic umbrella from Hyundai Collection is a super light product (240g) with a magnet at the end of the handle for easy attachment to doors, partitions and any other metal wall. Available in the brand colors – Hyundai Sand and Hyundai Blue – this lifestyle product reflects the company’s commitment to improving the customer experience in everyday life outside of mobility.

SEVEN and IONIQ 5 robot axis assigned in “Professional Concept”

Hyundai SEVEN, the new Sport Utility Electric Vehicle (SUEV) concept presented at AutoMobility LA in November 2021, was awarded the “Professional Concept” discipline. The SEVEN concept heralds a new era for Hyundai’s IONIQ series, dedicated to electric vehicles (BEVs). SEVEN’s aerodynamic proportions and extended wheelbase utilize the Hyundai Group’s E-GMP (Electric-Global Modular Platform) platform to differentiate itself from traditional SUVs powered by internal combustion engines. SEVEN’s interior architecture ensures greater freedom and comfort for passengers, while furniture-like seating provides a superior lounge experience.

The IONIQ 5-based robot taxi also achieved recognition in the same category. This taxi variant of the award-winning IONIQ 5, Hyundai’s 100% electric crossover, integrates level 4 autonomous driving sensors optimally in the car. The suite of sensors is actually clearly visible on the outside of the IONIQ 5, which distinguishes it from an IONIQ 5 with driver, but the technology ties harmoniously with the body.

Hyundai Motorstudio Busan awarded the “Interior Architecture” discipline.

Hyundai’s focus on excellent design also extends to the spaces where it displays its products and concepts. Opened in the South Korean city of Busan in April 2021, Hyundai Motorstudio Busan is the company’s sixth brand experience center, and its design is inspired by the city’s bridges. Hyundai Motorstudio Busan uses a 600 meter steel cable suspended architectural structure that minimizes the number of columns in the building. The study also supports sustainable design practices using recycled materials recycled from Hyundai’s production sites and fishing nets.

Hyundai Motors’ booth at IAA Mobility 2021 further underscored the company’s commitment to sustainability by demonstrating the process of transforming water into clean and sustainable hydrogen. Hyundai focused its attention on future mobility and sustainability by announcing its commitment to CO2 neutrality by 2045. The stand also minimized its carbon emissions by using scaffolding borrowed from construction sites.

Hyundai Sustainability Report wins in the “Communication” section.

In its annual report, Hyundai Sustainability Report: Road to Sustainability, the company outlined its commitment to promoting a sustainable future through ESG management practices. Hyundai used eco-friendly paper with plant seeds and a single color to minimize the resources to make printed documents in line with the company’s efforts for CO2 neutrality.

The edition of the iF Design Award with the highest number of participants

This year, the award received more than 11,000 contributions from 57 countries and highlighted a number of outstanding achievements in design. Seventy-five design experts from 23 different countries then gathered to rate the 5,424 proposals that came to the shortlist following a preliminary online selection.

The iF Design Award rewards the winners in nine disciplines, including “Product”, “Communication”, “Packaging, Service Design”, “Architecture”, “Interior Architecture”, “User Experience (UX)”, “User Interface (UI)” and ” Professional concepts “, divided into more than 80 categories. All assigned projects are published on www.ifdesign.com and on the iF Design app.

The iF Design Award was founded in 1954 by the iF International Forum Design GmbH in Hanover, one of the world’s leading independent design institutions. The award ceremony of the iF Design Award Night 2022 is scheduled for May 16 in Friedrichstadt-Palast in Berlin.

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