Samsung wins three gold awards for design that offers experiences that can be adapted to different lifestyles. The brand received 71 awards in nine categories, ranging from design for products such as TVs, devices and smartphones to user experience.
Samsung Electronics has received 71 awards, including three Gold Awards, at the Forum (iF) Design Award 2022, the prestigious international design competition.
The gold awards were given to: The Freestyle Portable Projector, the Galaxy Z Flip3 Smartphone and the Bespoke Slim Wireless Vacuum Cleaner, respectively. In addition, Samsung received the most awards this year, out of a total of 11,000 submitted projects from 57 countries.
Founded in 1953 as Die Gute Industrieform eV, the iF Design Award performs in-depth evaluations of various aspects, including differentiation and effect, in nine categories: Product, Packaging, Communication, Professional concept, Interior architecture, Architecture, Design of services, User Experience (EU) and user interface (UI).
“It is important that design correlates evolving values with innovative technologies“, he has declared Jinsoo Kim, Executive Vice President of Samsung Electronics’ Corporate Design Center. “We are committed to offering a meaningful experience that meets the different needs of customers and improves the quality of life. “
Three gold award-winning design products that deliver personalized experiences for different lifestyles
Freestyle is a portable projector that allows you to project an image that reaches up to 254 cm diagonally, alternately on walls, floor or ceiling, thanks to its design that allows you to rotate 180 °
Thanks to its light weight and minimalist design, The Freestyle is extremely portable: it is held in one hand and is perfect for both indoor and outdoor use, for example on camping. It can also be used as a Bluetooth speaker or as ambient lighting in different colors, adapted to the individual consumer’s lifestyle.
The Galaxy Z Flip3, the smartphone with a foldable screen that can be folded to fit comfortably in a pocket, has been rewarded for its iconic and compact design, combined with first-class features. Thanks to its unique form factor, Galaxy Z Flip3 users can enjoy a complete experience, both when the device is open and when it is closed. The design is adorned with a large external screen, which maximizes ease of use by allowing you to view notifications and take pictures even when the smartphone is closed.
The Bespoke Slim electric broom also won the Gold Award thanks to the minimal design that integrates perfectly with the surrounding living space. The Bespoke concept, which offers tailor-made products that adapt to different tastes and styles, has also been applied to the diet, thus improving the experience throughout the cleaning process, from the product being placed in the home when not in use to when dust is emptied.
A total of 71 awards won, from the product design category to the user experience category, including TVs, devices and smartphones
Samsung Electronics’ designs received awards in all categories of the iF Design Award 2022, including Product Design and User Interface (IU), and won the most awards, a total of 71.
In addition to the three Gold Awards, the Neo QLED 8K, BESPOKE French Door refrigerator and Galaxy Buds2 were also awarded in the product design category.
The new One UI 4 interface on Galaxy smartphones, which guarantees personal experiences, and Galaxy Upcycling at Home, the initiative that allows you to create a smart home by reusing old Galaxy smartphones and converting them to devices, were also recognized for excellent design. Home IoT.