With 2022 starting for a while now, it is trends in web design begin to take shape. In fact, every year we see changes that better reflect the time we live in. This is primarily because webdesign is inextricably linked to technological advancement: as technology evolves, the world of web design grows to provide an ever-increasing user experience immersive.
What fashion says about webdesigntherefore from here to the end of 2022? Let’s figure it out together.
“inclusivity” it is a word that has been talked about a lot in recent times. We talk about it in politics, in the world of entertainment, but also in design. That inclusive design influences every stage of the design of a website, from the strategic decision-making process regarding the website’s target audience to the tone of voice, from personalization to graphic elements: everything must be studied for fits all genres and views.
Always in this perspective, we are witnessing an ever-increasing number avatars, illustrations and characters with non-human identities: everything is more fluid, less defined, so that everyone (regardless of their orientation and their gender identity) identifies with the message.
Large scale animations
Always, ie web designer they tried to use animations adding style to a site and increasing user engagement (animated content is much more effective than static images). Previously, however, they focused on small animations in heroes section and in page transitions. Only recently has the trend shifted markedly great animations.
By hiring them, web designers can create meaningful engagement of the visitor. The possibilities for adaptation are almost endless: the goal, however, is generally to create a sense of mystery (it is up to the user to discover the “secrets” that a site hides). It is an undoubted trend, but not easy to achieve: that is why the involvement of one web designer expert proves to be indispensable.
If storytelling is a familiar concept, it is Scrolly counting is a neologism which only insiders (so far) know. Born of the union between “scroll” and “tell”, it is the art of tell a story by scrolling through a web page. Sometimes with just text, much more often with visual and multimedia elements, scrollytelling aims at the total involvement of the reader by using the spatial element as a narrative tool. It is actually a kind of “narrative visualization”, a series of visual elements sequenced together and organized chronologically by convey a message specifically for users.
This is a very popular system for magazines and news sites and in-depth analysis. Which, especially when a story is complex and engaging, rather than writing a short article, they prefer to build a real one. history consisting of reconstructions journalistic, photos, videos, interactive maps and testimonies: in this way the reader not only receives information but actively participates in the reading, focus on content which interests him most.
Between webdesign trends in 2022 there is the creation of mini-sites, the purpose of which is not to replace the “normal” site, but rather a “support”: when a company launches a specific product or service, instead of integrating it into the original site with the danger if lost, it creates an ad hoc minisite for its promotion. The purpose is therefore to tell about a commercial initiativewhich also acts as a landing page for ad hoc marketing campaigns.
In this way, not only the user who lands on the mini page only becomes aware of the product / service in question, but the company is even expanding its online presence. All this, also in the light of benefits in terms of time and cost: i minisites are quick and easy to be built, generally has very low cost and allows you to immediately test the performance of one advertising investment.
In English we speak of “delight” (delights), to describe the pleasure and it positive emotions that a user experiences when interacting with an interface. It is therefore a concept that is strongly associated with that of the user experience, whose purpose is engage the user and delight him (exactly) to invite him to take action and / or return. This goal can be achieved through surface delights (animations, pictures, sounds) or hidden delights.
And therefore through the work of the webmaster for a site that is functional, reliable and comfortable at the same time. The likelihood that users will decide to buy a product or a service increase if they feel pleasure while browsing.
A good example in terms of pleasure is Airbnb page. The tags that mark the houses already seen by the user on the map are not only useful but also pleasant: the user no longer feels the frustration of ending up again and again on the same ads he is able to orient himself better. And somehow, he feels understood and taken into account.
In addition, the strict guidelines on the properties there Airbnb imposes on its hosts (such as the pictures, the records, cleaning standards, payments and commissions) offers a high standard for the user and a comfortable and relaxing feeling of security and confidence at all stages of the experience, from navigation on the page up to the booking and the stay experience.
If vertical navigation it is intuitive and now familiar (it characterizes almost all websites), a horizontal scroll layout can offer surprising interactions between texts and images. That is why, among webdesign trend in 2022, is one of the strongest. The best scope? THAT portfolio websites, but also online catalogs and maps. Seeing a project, exploring a city or visiting an online art gallery is much more engaging through it horizontal scrolling.
Back to the past
In many areas, from fashion to furniture, the first months of 2022 registered one return to the pasta kind of nostalgia dictated by modern times. The pandemic first and the war later instilled in the population the need not only to flee but also to take refuge in comforting experiences, reminiscent of the times when none of this was extremely unthinkable.
So here, even in the field of web design, we are witnessing the return of one almost analog size (at least visually): images with vintage filters, retro fonts, blur, antique textures, soft lighting, pastel colors. These items refer to yesterday while preserving all functionality of a groundbreaking website.
It’s obviously coming trends that can be customized for your brand but also to the type of product / service offered. It is important that a website is in line with what you want to communicate, also in terms of design, of fonts, of choice of colors and graphic elements.